SaaS founders must explicitly position against low-code tools like Zapier
Harris Kenny · Episode 797 | TinySeed Tales s5e5: Should I Raise More Funding? · Sep 18, 2025 · at 26:44
Harris Kenny, founder of Outbound Sync, shares positioning advice received from sales coach Daniel Hebert.
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“The biggest, most valuable thing that he emphasizes is, like, some good positioning things, coming to terms with, like, look, we compete with Zapier, and low-code tools. Like, say it out loud, confront that, and then come up with positioning against that. Because everyone knows it, and everyone's thinking about it. Do I need to buy a dedicated tool for this, or can I use Zapier, N-A-N, or Make?”
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