Harris Kenney, founder of OutboundSync, discusses how the enterprise adoption of cold email and outbound automation tools is shifting buyer behavior.
Assertion Not checkable as stated
Competitor paid developer $2,000 to clone OutboundSync from a demo video
“Even a year ago, somebody did try to kind of, like, smother us in the crib when they requested a demo of App on Sync, took the recording, sent it to a developer, and said, rebuild this for me for 2000 bucks.”
Insight
Kenney: SOC 2 Controls Provide Vital Business Continuity for Micro-Startups
“So, like, it's funny, but some say, oh, you're too small to do it right now. But because we're small, I look at these things, and I'm like, these are actually kind of, like, viability of the business. If we can resolve these, It actually kind of helps me sleep…”
Assertion Not checkable as stated
Kenney: HubSpot App Marketplace listing does not drive inbound demand
“Like in and of itself, it is not driving demand.”
Prediction Not checkable as stated
Kenney: Salesforce AppExchange partnership will outperform HubSpot listing
“I think when we become a Salesforce App Exchange partner, I think it will mean, it will move the needle more for us, just based on like how I'm seeing it.”
Assertion Not checkable as stated
Competitor scrapes OutboundSync's LinkedIn to poach leads
“I've got someone scraping every one of my LinkedIn posts and then emailing every single one of those people saying, hey, we built something that's better than outbound sync for this.”
Prediction Not checkable as stated
OutboundSync aims to double MRR, hitting $1M ARR by year-end
“So I want to double our MRR, I want to hit one million ARR by the end of the year. So we have four months basically to double. I think that if adding these new channels accelerates revenue like I think it will, I think it's a reasonable goal. I mean, our compo…”