Calacanis: $800 online courses provide more job value than college degrees
“People go to school, they go 50,250 thousand dollars in debt, and then what I hear from young people all the time is they go take a course afterwards, and that course for 800 dollars does more from them in the marketplace and getting jobs than the degree did”
Nagpal: 50% never open online courses, but higher prices increase completion
“Like, 50% of times people wouldn't open the thing. When you charge more money, you actually got better results, ironically. A lot of people were more likely to take the course, more likely to report a happier satisfaction just by charging more”
Vaillancourt: 90% of students drop out of online courses
“Online courses, even for the best courses taught by professors like Barry Nelpov, who's from Yale, they have low engagement. They may be better than the average, but like you're talking, 90% of students drop out of a course who start one, and so it's a massive…”
Purchasing Education Products Satisfies an Emotional Job Even Without Completion
“Education is very aspirational. And so what a lot of people missed in that, in education is, yes, we want people to actually take the course, but that's actually, in many cases, not the job to be done, that there's an emotional job that's even more important, …”
Karnjanaprakorn: Creators will sell fine-tuned AI agents instead of traditional online courses
“So I think the new thing creators do instead of like courses, like asynchronous courses or cohort courses, it's a for 10 dollars a month. Like you can learn from me and I'm constantly updating the model and fine tuning it and you can learn directly from me.”
Amoruso: Online Courses Helping Customers Make or Save Money Sell Themselves
“People are going to spend money to make money. They're not going to spend money. They may spend money on needle craft courses. I'm sure they do, especially during COVID. But if you're going to create a course, creating one that is going to make people or save …”
Course customers recommend based on emotion, not remembered content
“People will forget the content, but they won't forget how they felt taking your course, and so they'll still recommend it, and refer it, and be happy with their purchase.”
Puri: Excel courses rank among the highest-earning online courses globally
“Some of the most profitable online courses in the world are become an Excel master how to use Excel, become better at Excel. Those are like, if you'll go look at the charts of most profitable online courses, highest revenue online courses, Excel is always in t…”
Best: Consumers pay for online courses but not standalone videos
“People won't pay for videos, but they'll pay for online courses, which are just like a couple of videos.”
Steve Chou: Raising online course prices improved the quality of enrolled students
“I started raising it really quickly because early on the quality of students wasn't so good, and I found out by raising the price, the quality got a lot better.”
Steve Chou: Course made $500K in 2015 and matched it by mid-2016
“So last year it did 500,000. And then this year we're already at that same point, half, halfway through the year.”