Media Brand
topic on 5 shows · 5 statements across 5 episodes
In Depth 
the Startup Ideas Podcast 
How I Built This 
the a16z Podcast 
20VC
5 statements about Media Brand, every show
López: Building a media brand requires combining original and licensed content
“It's almost impossible to create a media brand with just your own content. You have to combine Content that you produce with content that you license from others”
Kracov: Building an HR media brand creates distribution for B2B software
“And if we could build a media brand that was focused on HR people, that's our distribution.”
Roberto Nickson: Top Content Creators Inevitably Leave Agencies to Build Their Own Brands
“If I find somebody who's a killer, who knows how to do it super, super well, why would they come work for me? They're just going to do it on their own for their own, you know, their own faceless media brands or their own products or their own, whatever it is. …”
Plagemann: Media brands must anticipate consumer behavior and guide consumption habits
“But you need to anticipate consumers' behavior, and you need to get there before they're there, and then when you're there, you need to guide them and teach them how to consume your content in a new way.”