Susan Plageman

Former President, WME Fashion · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

executiveoperatorwmeentertainment.com ↗

Susan Plagemann is a publishing executive who served as vice president and publisher of Vogue and chief business officer of Condé Nast's Style Division. She later headed WME Fashion, overseeing agencies such as IMG Models and The Wall Group, following earlier publisher roles at Cosmopolitan and Marie Claire.

9statements → 3claims → 3claims resolved → 33%fully supported → 4.11/5average certainty → 1.78/5average debate potential →

1 supported 2 partly supported 0 contradicted how the 3 claims stand · each chip opens the sources

3 assertions · 1 opinion · 4 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 3 are resolved. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Susan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Plagemann: Vogue ran print and digital under a single editor-in-chief
“Vogue was run both both on the print side and digitally by the same person, by our editor in chief”
Susan Plageman May 3, 2023 ▶ 12:12 Digital Branding: Lessons from Vogue, Monetizing Social, Creator Tips | Field Notes with Connie Chan

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
none yet certainty 3
50% certainty 4
75% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: speaking style how? →

213 words/min while actually speaking · 16.9 um and uh per 1k words

No argument clarity score for Susan Plageman: no usable question→answer exchanges on raw tape (a fair score needs 8+). We do not score a sample that small. Roundtable and news formats yield far fewer direct exchanges than interviews.

Measured by listening to the audio itself: 2,729 words across 1 episode of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

Everything Susan Plageman said on the a16z Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Plagemann: Legacy brands like Vogue made Instagram and TikTok cool
“Brands like Vogue and other brands, like really, really great brands actually helped make Instagram as cool and as great as it is. And the same thing with Tik Tok.”
Susan Plageman May 3, 2023 ▶ 16:26 Digital Branding: Lessons from Vogue, Monetizing Social, Creator Tips | Field Notes with Connie Chan
Insight
Plageman: Great Digital Reporting Requires Daily Responsiveness to Culture and News
“The real success and the genesis, I think, of really great digital reporting and coverage comes by your team's ability to respond to what's happening in the culture and the news on a daily basis, and that's what Vogue, I think, was genius at.”
Susan Plageman May 3, 2023 ▶ 12:23 Digital Branding: Lessons from Vogue, Monetizing Social, Creator Tips | Field Notes with Connie Chan
Insight
Plagemann: Media brands must anticipate consumer behavior and guide consumption habits
“But you need to anticipate consumers' behavior, and you need to get there before they're there, and then when you're there, you need to guide them and teach them how to consume your content in a new way.”
Susan Plageman May 3, 2023 ▶ 6:52 Digital Branding: Lessons from Vogue, Monetizing Social, Creator Tips | Field Notes with Connie Chan
Assertion Supported
Plagemann: Vogue ran print and digital under a single editor-in-chief
“Vogue was run both both on the print side and digitally by the same person, by our editor in chief”
Susan Plageman May 3, 2023 ▶ 12:12 Digital Branding: Lessons from Vogue, Monetizing Social, Creator Tips | Field Notes with Connie Chan
Disclosure
Plagemann repeatedly pitched charging consumers to follow Vogue on social media
“The biggest thing that I always wanted to do was to charge consumers to follow us on social and everyone's like, I've been told no for, I don't know, as long as we've had social out there.”
Susan Plageman May 3, 2023 ▶ 15:52 Digital Branding: Lessons from Vogue, Monetizing Social, Creator Tips | Field Notes with Connie Chan
Assertion Partly supported
Plagemann: Marie Claire Launched the First Video Podcast Series
“We launched ever the first ever video podcast series.”
Susan Plageman May 3, 2023 ▶ 4:34 Digital Branding: Lessons from Vogue, Monetizing Social, Creator Tips | Field Notes with Connie Chan
Assertion Partly supported
Vogue lacked a standalone website when Susan Plagemann joined in 2010
“It did not. Not when I arrived. It did. It had a website that it shared with another brand, but it was not a free, it was, there was no Vogue.com.”
Susan Plageman May 3, 2023 ▶ 8:44 Digital Branding: Lessons from Vogue, Monetizing Social, Creator Tips | Field Notes with Connie Chan
Insight
Plagemann: Creators pitching brands must ask how their counterpart defines success
“The first one I would ask would be in your role. How do you define success? Because that very quickly will tell you that person you're sitting across from, it will very quickly tell you like, what's their priority. And when you know someone's priority, then yo…”
Susan Plageman May 3, 2023 ▶ 19:48 Digital Branding: Lessons from Vogue, Monetizing Social, Creator Tips | Field Notes with Connie Chan
Insight
Plagemann: Ask Brand Partners Their Top Three Annual Priorities
“The other question that I think is really important to ask is what are the three most important things that you have to do this year for your company? And that too will give you very quickly where their focus is.”
Susan Plageman May 3, 2023 ▶ 20:23 Digital Branding: Lessons from Vogue, Monetizing Social, Creator Tips | Field Notes with Connie Chan

Appearances (1)

EpisodeDateSpeaking time
Digital Branding: Lessons from Vogue, Monetizing Social, Creator Tips | Field Notes with C May 3, 2023 16m
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