The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Plagemann: Legacy brands like Vogue made Instagram and TikTok cool
“Brands like Vogue and other brands, like really, really great brands actually helped make Instagram as cool and as great as it is. And the same thing with Tik Tok.”
Plageman: Great Digital Reporting Requires Daily Responsiveness to Culture and News
“The real success and the genesis, I think, of really great digital reporting and coverage comes by your team's ability to respond to what's happening in the culture and the news on a daily basis, and that's what Vogue, I think, was genius at.”
Plagemann: Media brands must anticipate consumer behavior and guide consumption habits
“But you need to anticipate consumers' behavior, and you need to get there before they're there, and then when you're there, you need to guide them and teach them how to consume your content in a new way.”
Plagemann: Vogue ran print and digital under a single editor-in-chief
“Vogue was run both both on the print side and digitally by the same person, by our editor in chief”
Plagemann repeatedly pitched charging consumers to follow Vogue on social media
“The biggest thing that I always wanted to do was to charge consumers to follow us on social and everyone's like, I've been told no for, I don't know, as long as we've had social out there.”
Plagemann: Marie Claire Launched the First Video Podcast Series
“We launched ever the first ever video podcast series.”
Vogue lacked a standalone website when Susan Plagemann joined in 2010
“It did not. Not when I arrived. It did. It had a website that it shared with another brand, but it was not a free, it was, there was no Vogue.com.”
Plagemann: Creators pitching brands must ask how their counterpart defines success
“The first one I would ask would be in your role. How do you define success? Because that very quickly will tell you that person you're sitting across from, it will very quickly tell you like, what's their priority. And when you know someone's priority, then yo…”