Mattress Industry
topic on 3 shows · 4 statements across 3 episodes
the Neon Show 
Top Founders 
How I Built This
4 statements about Mattress Industry, every show
Garg: Traditional Indian mattress retailers marked up products 4x over material costs
“I worked for a chemical company, so I knew what is the cost of the mattress, raw material that goes inside. I realized that if X rupees, Was the price of raw material? They were selling me at Forex.”
Krim: Multiple mattress brands are produced in shared contract factories
“In the mattress industry, a lot of manufacturing is done at contract manufacturers who will make foam or products for anyone in the industry. So it's not abnormal to see multiple brands being produced on the floor of any mattress factory.”
Traditional retailers sell mattresses with $200-$500 manufacturing costs for $3,000
“What you see in the traditional retail world is markups can range from multiple hundred percent markups. So what costs anywhere from two to four or 500 dollars to make could be sold at a retail store for 3000 dollars.”
Audio advertising works well for non-impulse, long-lead mattress purchases
“I think when you think about our category, it's a longer term, longer lead purchase. So people, you know, it's not an impulse driven purchase and it's also something that you're not really buying unless you're in the market for it. And so we find audio to be a…”