Assertion certainty 4/5 debate potential 2/5

Traditional retailers sell mattresses with $200-$500 manufacturing costs for $3,000

Adam Tishman · EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep · Aug 27, 2016 · at 3:06

Adam Tishman, co-founder of Helix Sleep, breaks down the typical manufacturing costs and retail markups in the traditional mattress industry.

0:00 / 0:15exact quote · 15.9s
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“What you see in the traditional retail world is markups can range from multiple hundred percent markups. So what costs anywhere from two to four or 500 dollars to make could be sold at a retail store for 3000 dollars.”

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Opinion
Helix Sleep considers traditional physical retailers its primary competitors, not online brands
“Our biggest competitor are the people think it's the online players, but it's honestly the, it's sort of the traditional retailer. So sleepies mattress.”
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Assertion Not checkable as stated
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“And so whether you get a firmer mattress, a softer mattress, a more supportive one from us, We charge the same price to the consumer, which is for a queen size, 900 dollars. That product at a retail store would cost closer to two to 3000 dollars, so we're real…”
Adam Tishman Aug 27, 2016 ▶ 2:40 EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep
Assertion Not checkable as stated
Helix Sleep has averaged double-digit month-over-month growth since its launch
“You know, we've averaged since launched well into the double digit growth month over month.”
Adam Tishman Aug 27, 2016 ▶ 5:00 EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep
Assertion Not checkable as stated
Helix Sleep custom builds every mattress and holds virtually no inventory
“We actually custom build everything, and so we don't really hold any inventory.”
Adam Tishman Aug 27, 2016 ▶ 9:05 EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep
Assertion Supported
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“The seed round was just sub a million dollars.”
Adam Tishman Aug 27, 2016 ▶ 10:16 EP 399: $1m+ Mattresses Sold using Toptal.com with Adam Tishman of HelixSleep
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