Mass Market
topic on 3 shows · 4 statements across 4 episodes
We Live to Build 
How I Built This 
20VC
4 statements about Mass Market, every show
King: Wealthy early adopters make the most effective evangelists for new products
“Instead of trying to sell to the base, which is probably your late majority, if you're looking at the innovation adoption curve, you know, crossing the chasm, or your even early majority, the majority, the biggest part of the bell curve, It is just asinine. It…”
Erickson: Launching directly into mass retail usually fails without niche base
“You have to have that foundation first, and then from there you go out. If you're going to try to go mass market, you have to have so much funding to be able to do that, and chances are it's not going to work, because you've got to build that base.”
Neil Young: Mass market adoption requires capturing a hardcore audience first
“The path to the mass market goes through the hardcore, and so every audience that Has a hardcore, and it's something that you need to find and understand and cultivate and deliver a product to, because it gives you this sort of authentic foundation upon which …”