mass market
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement May 9, 2024 by Gary Erickson · across every show →
Everything said about mass market, oldest first
May 9, 2024 neutral
Erickson: Launching directly into mass retail usually fails without niche base
“You have to have that foundation first, and then from there you go out. If you're going to try to go mass market, you have to have so much funding to be able to do that, and chances are it's not going to work, because you've got to build that base.”