Lucy

“Lucy cannot make quit claims about the nicotine gum product. So even though most people think, oh, this is like Nicorette, it's actually regulated in a different category. It's regulated as tobacco product, not as a pharmaceutical product.”

“You could spend millions of dollars and wait a decade, which is exactly what we did. But we were able to actually grow the brand and sell the product and like set up operations and iron out things and iterate a little bit during that time, fortunately.”

“I made a pitch. And she's like, how much money are you raising? I'm like, oh, I'm probably going to raise a million US. And she's like, what about if I give you two million? You know, this is a girl that you met for the first time in your life and you only, yo…”

“We agreed that she's going to invest a million because I don't want her own 40% of the company. She's going to invest a million dollar, a five million dollar post for 20% of the company.”

“Then, like, by Monday, I got a tax message from my bank account from my bank, like, which is CBA. It's like, you got a million US dollar wire to your personal bank account. Like, obviously, I'll give her the bank account, but like, I just didn't expect that sh…”

“I think she made a few other investments and then didn't turn out to be good afterwards, and I think she stopped investing.”

“Well, he reached out to us. He, like, likes the brand.”

“If you're building an enterprise or B to B product, and you can get in front of a thousand business owners, that can have a dramatic effect on your business, but if you're building a CPG business with selling a 20 dollar product, like, Lucy, Loose, like X does…”

“Because of the way the FDA regulates these products, it's very hard for us. Like we can't put caffeine in our gum that has nicotine in it. You can't mix actives, but if you're more of like a health clinic, you could actually prescribe caffeine, nicotine differ…”

“Like, we were 99% e-commerce for years. Now it's less than a third of the business.”

“Like I've had like Congress people reach out, like all sorts of different people that we've hired to work with us. Lucy You know, startups and obviously lots of founders and stuff”

“We like almost immediately started working on on pouches and products that could kind of directly compete against Zen. And so that's been like the major, major driver of growth.”

“Creating new products that would go through the regulatory pathway and we wouldn't start selling them to from for five years or something. But we haven't really moved the needle on that. Cause it's a big investment. It's like millions and millions of dollars. …”

“So from day one, we were just like, okay, how can we like age gate more aggressively, like advertise to even older people?... So like we've never advertised on Tik Tok, any of that stuff.”

“Literally all of our, all of the competitors that are directly above us are owned by big tobacco.”

“So yeah, now, now we just focus on, on like effectively like storytelling to like retailers. So more than like a TechCrunch article, like we were, I saw we were on the cover of some like retail distribution magazine that no one outside the industry has ever se…”

“Now the company's worth like 60, 70 mil.”

“I think that's a five or six X so far.”