Coogan: Nicotine pouches became Lucy's primary growth driver against ZYN
John Coogan · John Coogan, EIR at Founders Fund, Founder of Soylent & Lucy · Sourcery with Molly O'Shea · Jul 24, 2024 · at 15:40
John Coogan, co-founder of nicotine brand Lucy and EIR at Founders Fund, explains how seeing ZYN's early emergence shaped Lucy's product roadmap.
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“We like almost immediately started working on on pouches and products that could kind of directly compete against Zen. And so that's been like the major, major driver of growth.”
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