Lucy

“We like almost immediately started working on on pouches and products that could kind of directly compete against Zen. And so that's been like the major, major driver of growth.”

“Like I've had like Congress people reach out, like all sorts of different people that we've hired to work with us. Lucy You know, startups and obviously lots of founders and stuff”

“So from day one, we were just like, okay, how can we like age gate more aggressively, like advertise to even older people?... So like we've never advertised on Tik Tok, any of that stuff.”

“So yeah, now, now we just focus on, on like effectively like storytelling to like retailers. So more than like a TechCrunch article, like we were, I saw we were on the cover of some like retail distribution magazine that no one outside the industry has ever se…”

“Literally all of our, all of the competitors that are directly above us are owned by big tobacco.”

“Creating new products that would go through the regulatory pathway and we wouldn't start selling them to from for five years or something. But we haven't really moved the needle on that. Cause it's a big investment. It's like millions and millions of dollars. …”