Lucy

“Like, we were 99% e-commerce for years. Now it's less than a third of the business.”

“Because of the way the FDA regulates these products, it's very hard for us. Like we can't put caffeine in our gum that has nicotine in it. You can't mix actives, but if you're more of like a health clinic, you could actually prescribe caffeine, nicotine differ…”

“If you're building an enterprise or B to B product, and you can get in front of a thousand business owners, that can have a dramatic effect on your business, but if you're building a CPG business with selling a 20 dollar product, like, Lucy, Loose, like X does…”

“Well, he reached out to us. He, like, likes the brand.”

“You could spend millions of dollars and wait a decade, which is exactly what we did. But we were able to actually grow the brand and sell the product and like set up operations and iron out things and iterate a little bit during that time, fortunately.”

“Lucy cannot make quit claims about the nicotine gum product. So even though most people think, oh, this is like Nicorette, it's actually regulated in a different category. It's regulated as tobacco product, not as a pharmaceutical product.”