Linktree
company on 10 shows · 13 statements across 3 episodes · said 96 times in 23 episodes since 2021
20VC 68 
Top Founders 7 
the Startup Ideas Podcast 5 
We Live to Build 4 
My First Million 4 
Lenny's Podcast 3 
the Pitch 2 
A Product Market Fit Show 1 
the MAD Podcast 1 
TBPN 1
Mentions by year, every show
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20VC 68Top Founders 7the Startup Ideas Podcast 5My First Million 4We Live to Build 4Lenny's Podcast 3the Pitch 2the MAD Podcast 12 more shows
2026 1 mention in 1 episode
2025 10 mentions in 9 episodes 1 per episode
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2024 30 mentions in 2 episodes 15 per episode
2023 2 mentions in 2 episodes 1 per episode
- From Xbox to Databricks: Carly Taylor’s Rebel Path in Data Science & Gaming AI
- 20VC: The Memo: How to Raise a Venture Capital Fund (Part I) | The Core Lessons from Raising $400M Over The Last Four Years| The Biggest Mistakes VCs Make When Fundraising | How To Find and Build Relationships with New LPs
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2022 20 mentions in 4 episodes 5 per episode
- 20VC: The Memo: Never Before Revealed Metrics; A Full Breakdown of Unit Economics Behind JOKR, How Does Emerging Markets Compare to Developed Economies & The Biggest Misnomers on Quick Commerce with Ralf Wenzel, Founder & CEO @ JOKR
- Her Fans Looked Male On Instagram But Her Shopee Data Said Otherwise
- Building Big Businesses with Creators with Emily Herrera
- How This OnlyFans Model Built A $40 Million Business Empire (#383)
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2021 33 mentions in 5 episodes 7 per episode
- 20VC: The Contentful Memo: Point Nine's Christoph Janz on The Cold Email That Led to a Unicorn Investment, How To Approach Market Sizing and Timing & The Pros and Cons of Pre-Emptive Rounds, When To Do Them vs When Not To?
- 20VC: The Anduril Memo: Founders Fund's Brian Singerman on What Makes Palmer Luckey One of the Greatest Innovators in History, Why It Is BS The DOD Do Not Want To Work With Silicon Valley & Why in Venture You Have To Play A Different Game to the Hedge Fun
- How to Make Money On Top of Opensource Protocol with Linktree Alternative SingleLink
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- How to Build a Unicorn Around the NCAA Reg Changes | My First Million #198
- every mention in 2021, scene by scene →
every mention on every show, scene by scene, with the transcript →
13 statements about Linktree, every show
Zhang: Startups should build a skeleton KPI tree from day one
“I think a company should always have The skeleton of the tree, and the reason for that is this is basically how your product works and how things flow through the business, right?”
Zhang: Metric-only targets without hypotheses result in local maximums
“I want to hear those, like, hypotheses back because those are the big ideas that we should be pushing towards, not just giving a team, like, here, go optimize this number because that's where you get very local maximum wins.”
Zhang: Landing page template tests suffice to validate early product demand
“The second signal would be like, you don't have to build out the entire flow. You can literally do a landing page that allows people to pick templates and you can see if people are picking some of them. Like, that in itself is data.”
Zhang: Artificially narrowing target ICPs restricts business growth
“My goal there is not to be like, let's artificially constrain, because I think that actually artificially constrains your business. That's when you draw that Venn diagram, and you say, hey, you know, for Linktree, it's, yes, it's SMBs, and yes, it's creators, …”
Zhang: Content creators are SMBs and SMBs must become creators
“We believe that, you know, creators are SMBs and SMBs are creators, meaning creators are trying to make money and SMBs in order for them to be, to survive in the world today, They need to understand social media. They need to be much more digitally native. We …”
Zhang: Company product scorecards should track at most 10 key projects
“I think like once you get to everything, you're like, we might as well just use like linear or a tracker, right? But it's like, these are the 10 most important projects at a company that we all need to be rallying around, right? And again, if that number could…”
Linktree brings a real creator to almost every bi-weekly all-hands meeting
“At Linktree, we have, we bring a user literally every, almost every single all hands, which happens every other week. We bring a linker to that all hands to show people how they use Linktree, the things that they're struggling with, the things that they love a…”
Zhang: Linktree pays Webflow $50k annually instead of custom engineering
“We decided on Webflow cause we're like, Hey, these are all the things that we need. We are not gonna spend, you know, millions of dollars because that's how much it costs. If you put like engineers on it, we're happy to spend like the 50 K with Webflow, not a …”
Zhang: Linktree has a shot at becoming a $100B business
“I think it has a shot to being a hundred billion dollar business.”
Zhang: A $100B Linktree Requires Becoming a Consumer-First Content Discovery Hub
“Because the a hundred billion dollar version of link tree is one that is very consumer first. And I think we are far away from that, right? Like being the place where you actually discover all of the content from your favorite people, that is the a hundred bil…”
Herrera: Beacons beats Linktree for media-focused creators displaying articles and content
“And I think when it comes to Creators and personas that want to display media articles. I think beacons wins. I think if it's like a Linktree, it's more geared towards smaller operating businesses, and that just the people that I see mostly using them are more…”
Chris Wong: Linktree Has a Low Barrier to Entry with Asian Knockoffs
“Linktree has a very low technological barrier to entry. I mean, you can see tons of Asian knockoffs even today. Every single region has somehow their own version.”