Landing Page
topic on 8 shows · 12 statements across 12 episodes
the Y Combinator Startup Podcast 
In Depth 
Startups For the Rest of Us 
We Live to Build 
Lenny's Podcast 
Starter Story 
the Startup Ideas Podcast 
20VC
12 statements about Landing Page, every show
To: Basic typography and colors are no longer enough for landing pages
“Like, nowadays, just having the typography Just having the colors is not enough unless it's a secondary page or unless it's something that is very serious, but if you're talking about a landing page or a promo video or, you know, a slide, you need a moat.”
AI-generated, audience-specific landing pages yield much higher conversion rates
“You can create these landing pages just with like one prompt based on the positioning frameworks, and then you can drive traffic into those, and you'll see a much higher conversion rate since those are dialed to the exact audience that you're targeting.”
Lu: Limit Landing Pages to One Main CTA Per Scroll
“Kill all the distractions. Make sure that like every single scroll, there is only one main CTA. There's always like a priority, your main message, what the hell is it, the CTAs, and then it's like the proofs.”
Smith: 1 in 20 landing pages drives roughly 85% of traffic
“One out of 20 landing pages drive roughly 85% of all your traffic. So 19 out of 20 landing pages drive little to no traffic”
Courtney: Copy-heavy landing pages convert better than slick short pages
“Over the last 14 years, we've also done a lot of testing. And pages with crap tons of copy tend to do better than our slick short pages.”
France: Going from AI landing page to functioning app remains difficult
“Even though you have the perfect landing page with the perfect copy for a very specific program in a trendy market, Going from there to having the business, having an app running is still a lot of work and yeah, Cursor can do it fast, but no, it's still a lot …”
Lopicolo: Directing Ad Traffic to Generic Homepages Breaks User Psychological Trust
“When someone clicks on that ad and it comes to a landing page, you want to make sure you have the same messaging, the same imagery, you know, all the same stuff. If all of a sudden they land on your home page, for instance, which was what was done 10 years ago…”
Lerner: Effective landing page headlines complete the sentence "now you can"
“A good headline on a landing page completes the sentence, now you can. So I'm trying to do this, and oh, now you can, you know, close out your quarter in minutes, not, Days. Or whatever it is that they're trying to do.”
Walling: Vague landing pages enable better customer discovery than detailed screenshots
“If you give them screenshots and show them how you're doing it, you are putting your opinion on that. At this point, it's not customer development. So I think that's part of the question. It's like the more vague you are, the more customer development you can …”
Early-stage startups hurt themselves by using lofty category-defining labels
“In the early days, I think your priority should be to make yourself relatable to where it exists. If you have three landing pages, you have a small team, you're kicking the tires on an early revision of the product to call yourself like some very lofty thing e…”
Walling: Early landing page marketing should mirror post-launch acquisition channels
“A landing page is the same as your product. Whatever you do, once you launch a product, you're going to have to try those things while you have a landing page.”