Jared Lopicolo

CEO and Co-Founder, Noble Studios · 1 appearance on the record.

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Jarrod co-founded Noble Studios in 2003, developing it into an international digital performance marketing agency with offices in the United States and the United Kingdom. With a background in architecture, he leads the agency's user-experience design, B2B digital strategy, and performance marketing initiatives for major global clients.

7statements → 0claims → 0claims resolved → 3.86/5average certainty → 1.86/5average debate potential → ≈4.5/5argument clarity, estimated →

5 insights · 2 disclosures · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.

The record, in short

What the tape says about how Jared argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jared Lopicolo on measured tape to publish a rate. This says nothing about how they speak.

What they said7 Episodes1

Everything Jared Lopicolo said on We Live to Build that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Lopicolo: Agencies should lose 75% of deals on price to maximize rates

“In my early years, I had an advisor who once said, you need to Basically be losing 75% of your deals based on pricing. And what that meant was a good measurement to show that you're hitting the threshold, right? But if you're, to your point, if you put somethi…”

Jared Lopicolo Jul 10, 2024 ▶ 31:00 Why Noble Studios Wants to Lose 75% of Their Deals on Price

Insight

Lopicolo: Directing Ad Traffic to Generic Homepages Breaks User Psychological Trust

“When someone clicks on that ad and it comes to a landing page, you want to make sure you have the same messaging, the same imagery, you know, all the same stuff. If all of a sudden they land on your home page, for instance, which was what was done 10 years ago…”

Jared Lopicolo Jul 10, 2024 ▶ 23:00 Why Noble Studios Wants to Lose 75% of Their Deals on Price

Disclosure

Lopicolo: Noble Studios bills SaaS tool costs to clients as tech fees

“We actually build that into our SOWs and it's a, and we call it a technology fee. And we expose that hard cost to our clients and saying, look, in order for us to produce the best work we ha we can, We have these tools that are very specific to the work that w…”

Jared Lopicolo Jul 10, 2024 ▶ 27:09 Why Noble Studios Wants to Lose 75% of Their Deals on Price

Insight

Lopicolo: Dropping below pricing minimums harms service and tarnishes agency reputation

“I do believe that minimums are important to uphold and maintain, because as soon as you start dropping below those minimums, what ends up happening is you'll naturally provide less service for them. When, and that'll then all of a sudden tarnish your brand. It…”

Jared Lopicolo Jul 10, 2024 ▶ 35:20 Why Noble Studios Wants to Lose 75% of Their Deals on Price

Disclosure

Lopicolo: Noble Studios uses three-tiered anchor pricing on all client proposals

“Whenever we do pricing, we do anchor pricing. We always throw up like, look, we could do everything out of this, the, you know, out of the sky, you know, or we could do the very bare minimum. And oftentimes the client wants the middle choice.”

Jared Lopicolo Jul 10, 2024 ▶ 33:35 Why Noble Studios Wants to Lose 75% of Their Deals on Price

Insight

Lopicolo: Long-Term Founder Survival Requires Letting Go of Original Trade Skills

“Most entrepreneurs, they start out with a trade, they're a trades person, right? You're a trades person. You do, you have this skillset, you're really good at it, and you sell it and you fill in that demand. I think I've survived because I've let go of that sk…”

Jared Lopicolo Jul 10, 2024 ▶ 37:03 Why Noble Studios Wants to Lose 75% of Their Deals on Price

Insight

Lopicolo: Spatial Design Must Account for Human Anxiety Over Exposed Backs

“People don't want to have their backs exposed, right? Cause it makes them feel vulnerable. They want to be able to be in a position, a perching position to actually stare and watch and sort of watch other humans.”

Jared Lopicolo Jul 10, 2024 ▶ 22:38 Why Noble Studios Wants to Lose 75% of Their Deals on Price

Appearances (1)

Episode	Date	Speaking time
Why Noble Studios Wants to Lose 75% of Their Deals on Price	Jul 10, 2024	25m

Jared Lopicolo

The record, in short

How they sound: not measured why? →

Appearances (1)

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