Lopicolo: Dropping below pricing minimums harms service and tarnishes agency reputation
Jared Lopicolo · Why Noble Studios Wants to Lose 75% of Their Deals on Price · Jul 10, 2024 · at 35:20
Jared Lopicolo explains to Sean Weisbrot why agencies must strictly enforce service pricing minimums.
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“I do believe that minimums are important to uphold and maintain, because as soon as you start dropping below those minimums, what ends up happening is you'll naturally provide less service for them. When, and that'll then all of a sudden tarnish your brand. It'll tarnish your reputation.”
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