Jared Lopicolo
6 statements across 1 episodes · 2 bullish · 2 bearish · 1 people on the record · first statement Jul 10, 2024 by Jared Lopicolo · across every show →
On the record as a speaker too: Jared Lopicolo's record, appearances and statements → this page counts the times other people say the name.
Everything said about Jared Lopicolo, oldest first
Jul 10, 2024 negative
Lopicolo: Dropping below pricing minimums harms service and tarnishes agency reputation
“I do believe that minimums are important to uphold and maintain, because as soon as you start dropping below those minimums, what ends up happening is you'll naturally provide less service for them. When, and that'll then all of a sudden tarnish your brand. It…”
Jul 10, 2024
Lopicolo: Noble Studios uses three-tiered anchor pricing on all client proposals
“Whenever we do pricing, we do anchor pricing. We always throw up like, look, we could do everything out of this, the, you know, out of the sky, you know, or we could do the very bare minimum. And oftentimes the client wants the middle choice.”
Jul 10, 2024 positive
Lopicolo: Long-Term Founder Survival Requires Letting Go of Original Trade Skills
“Most entrepreneurs, they start out with a trade, they're a trades person, right? You're a trades person. You do, you have this skillset, you're really good at it, and you sell it and you fill in that demand. I think I've survived because I've let go of that sk…”
Jul 10, 2024 positive
Lopicolo: Agencies should lose 75% of deals on price to maximize rates
“In my early years, I had an advisor who once said, you need to Basically be losing 75% of your deals based on pricing. And what that meant was a good measurement to show that you're hitting the threshold, right? But if you're, to your point, if you put somethi…”
Jul 10, 2024 negative
Lopicolo: Directing Ad Traffic to Generic Homepages Breaks User Psychological Trust
“When someone clicks on that ad and it comes to a landing page, you want to make sure you have the same messaging, the same imagery, you know, all the same stuff. If all of a sudden they land on your home page, for instance, which was what was done 10 years ago…”
Jul 10, 2024