Jared Lopicolo
person on 1 show · 6 statements across 1 episodes
On the record as a speaker too: Jared Lopicolo across every show, appearances and statements → this page counts the times other people say the name.
6 statements about Jared Lopicolo, every show
Lopicolo: Long-Term Founder Survival Requires Letting Go of Original Trade Skills
“Most entrepreneurs, they start out with a trade, they're a trades person, right? You're a trades person. You do, you have this skillset, you're really good at it, and you sell it and you fill in that demand. I think I've survived because I've let go of that sk…”
Lopicolo: Dropping below pricing minimums harms service and tarnishes agency reputation
“I do believe that minimums are important to uphold and maintain, because as soon as you start dropping below those minimums, what ends up happening is you'll naturally provide less service for them. When, and that'll then all of a sudden tarnish your brand. It…”
Lopicolo: Noble Studios uses three-tiered anchor pricing on all client proposals
“Whenever we do pricing, we do anchor pricing. We always throw up like, look, we could do everything out of this, the, you know, out of the sky, you know, or we could do the very bare minimum. And oftentimes the client wants the middle choice.”
Lopicolo: Agencies should lose 75% of deals on price to maximize rates
“In my early years, I had an advisor who once said, you need to Basically be losing 75% of your deals based on pricing. And what that meant was a good measurement to show that you're hitting the threshold, right? But if you're, to your point, if you put somethi…”
Lopicolo: Directing Ad Traffic to Generic Homepages Breaks User Psychological Trust
“When someone clicks on that ad and it comes to a landing page, you want to make sure you have the same messaging, the same imagery, you know, all the same stuff. If all of a sudden they land on your home page, for instance, which was what was done 10 years ago…”