Everything Jared Lopicolo said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Lopicolo: Agencies should lose 75% of deals on price to maximize rates
“In my early years, I had an advisor who once said, you need to Basically be losing 75% of your deals based on pricing. And what that meant was a good measurement to show that you're hitting the threshold, right? But if you're, to your point, if you put somethi…”
Lopicolo: Directing Ad Traffic to Generic Homepages Breaks User Psychological Trust
“When someone clicks on that ad and it comes to a landing page, you want to make sure you have the same messaging, the same imagery, you know, all the same stuff. If all of a sudden they land on your home page, for instance, which was what was done 10 years ago…”
Lopicolo: Noble Studios bills SaaS tool costs to clients as tech fees
“We actually build that into our SOWs and it's a, and we call it a technology fee. And we expose that hard cost to our clients and saying, look, in order for us to produce the best work we ha we can, We have these tools that are very specific to the work that w…”
Lopicolo: Dropping below pricing minimums harms service and tarnishes agency reputation
“I do believe that minimums are important to uphold and maintain, because as soon as you start dropping below those minimums, what ends up happening is you'll naturally provide less service for them. When, and that'll then all of a sudden tarnish your brand. It…”
Lopicolo: Noble Studios uses three-tiered anchor pricing on all client proposals
“Whenever we do pricing, we do anchor pricing. We always throw up like, look, we could do everything out of this, the, you know, out of the sky, you know, or we could do the very bare minimum. And oftentimes the client wants the middle choice.”
Lopicolo: Long-Term Founder Survival Requires Letting Go of Original Trade Skills
“Most entrepreneurs, they start out with a trade, they're a trades person, right? You're a trades person. You do, you have this skillset, you're really good at it, and you sell it and you fill in that demand. I think I've survived because I've let go of that sk…”
Lopicolo: Spatial Design Must Account for Human Anxiety Over Exposed Backs
“People don't want to have their backs exposed, right? Cause it makes them feel vulnerable. They want to be able to be in a position, a perching position to actually stare and watch and sort of watch other humans.”
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