KickOffLabs
company on 3 shows · 14 statements across 2 episodes · said 23 times in 5 episodes since 2016
Top Founders 18 
Startups For the Rest of Us 3 
Founder's Journal 2
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Top Founders 18Startups For the Rest of Us 3Founder's Journal 2
2023 1 mention in 1 episode
2021 4 mentions in 2 episodes 2 per episode
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14 statements about KickOffLabs, every show
Lieberman: Morning Brew Paid an Upwork Freelancer $500 for Custom Referral Software
“Morning Brew's referral program progressed from starting on Kickoff Labs, us finding that was not flexible enough. We then had an Upwork freelancer build it custom for 500 dollars, and then we ended up giving it to our in-house engineers to rebuild and build i…”
Ledgard: KickOffLabs ARPU is around $75 to $80 per month
“The average customer paying per month is around 75 to 80 dollars per month.”
Ledgard: SEO from blog content is KickOffLabs' biggest customer draw
“One is the one is promoting content that we do, which has actually just been our biggest draw is just the SEO of the content we produce on the, on, on the blog and the website.”
Ledgard: KickOffLabs spends $800 to $1,000 monthly per marketing channel
“Blog content and promotion, we'll probably spend, you know we'll probably spend about anywhere between 800 to a thousand dollars a month on that. And then AdWords and direct ads are probably spend about the same there. So we spend about the same on each one.”
Ledgard: KickOffLabs averages 1,000 active paying customers per month
“We average around about a thousand active paying customers a month.”
Ledgard: KickOffLabs generated roughly $680,000 in revenue in 2015
“And then and then in 2015 I'm gonna say if I look at the number, it's like 60, or sorry 680,000 around there.”
Ledgard targets 20% to 30% annual revenue growth for KickOffLabs
“Adding 30% to the to the six, six 80 number. So I'm going for 20 to 30% growth each year.”
Ledgard: KickOffLabs cuts calculated LTV by 40% to model worst-case economics
“I tend to pretend when we're doing any of those calculations that our customer lifetime value, I tend to shave like. 40% off of that. And I assume that like the worst case scenario of a customer is worth, you know, 450 dollars or something.”
Ledgard: Paid channels drive only about 10% of KickOffLabs' customer acquisition
“Paid acquisition, which is probably more like
You know, 10% of our acquisition”
Ledgard: KickOffLabs' fully weighted CAC is between $400 and $450
“I mean that if I'm doing that, it comes out to closer to like 400 or four 50.”
Ledgard: Building a cash business requires the same tactics as selling
“Because if I want to build a cash business that we build families on, the business has to become, you know, more self-sustainable. Without us in the business, we have to hire more senior people into the company to take on some of the stuff that Scott and I are…”