Ipsy
company on 4 shows · 6 statements across 5 episodes · said 24 times in 10 episodes since 2016
Top Founders 12 
20VC 9 
How I Built This 2 
Lenny's Podcast 1
Mentions by year, every show
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Top Founders 1220VC 9How I Built This 2Lenny's Podcast 1
2026 1 mention in 1 episode
2024 2 mentions in 2 episodes 1 per episode
2023 1 mention in 1 episode
2022 2 mentions in 1 episode
2020 1 mention in 1 episode
2018 2 mentions in 1 episode
2017 10 mentions in 1 episode
2016 5 mentions in 2 episodes 3 per episode
- 20VC: Investing In Sectors That Were Cool 2 Years Ago, What Accel's Facebook Fund Taught a Generation of LPs & Why LPs Need A New Discovery Process with Paul Martino, Founding Partner @ Bullpen Capital
- EP 453: $2M Agency Helps Brands Raise Capital, IPO, Sell, with ROIworks CEO George Revutsky
- every mention in 2016, scene by scene →
every mention on every show, scene by scene, with the transcript →
6 statements about Ipsy, every show
Twine used 200,000 Ipsy samples to drive massive Sephora sales conversions
“Getting that product in the hands of about 200,000 people translated into incredible conversions at Sephora.”
Vasconcellos generated 100x returns on angel investments in Ipsy and QuintoAndar
“I think my biggest hit was either an angel investment in Ipsy up in the US or in Quinto Andar in Brazil. You know, and both of those were probably around, you know, a hundred X returns, maybe even more than a hundred X returns”
Sampling to 200,000 Ipsy Users Drove Briogeo's Sephora Retail Conversions
“Getting that product in the hands of about 200,000 people translated into incredible conversions at Sephora.”
McGinnis invested in Ipsy at zero customers before it reached 1M+
“I invested when I had no customers, last report, obviously confidential now, but was at over a 150,000 sorry, over a million customers.”
McGinnis: Ipsy is his top angel investment, followed by Bluesmart and Afiniti
“It is, although I have two that are that are close behind.”
VCs relying on gut instinct miss breakout companies like FanDuel
“If you're not looking at the spreadsheet and only looking at kind of these softer, subjective, gut-oriented factors, you're going to miss FanDuel. You're going to miss Namely. You're going to miss Ipsy. You're going to miss some of the absolute best performing…”