HockeyStack

company on 5 shows · 3 statements across 3 episodes · said 8 times in 5 episodes since 2023

Top Founders 4 In Depth 1 the Neon Show 1 the Official SaaStr Podcast 1 the a16z Podcast 1

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Top Founders 4In Depth 1the Official SaaStr Podcast 1the a16z Podcast 1the Neon Show 1

2026 1 mention in 1 episode
2025 1 mention in 1 episode
2024 5 mentions in 2 episodes 3 per episode
2023 1 mention in 1 episode

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3 statements about HockeyStack, every show

a16z Disclosure
Vanta uses HockeyStack and Green Data for attribution measurement
“We're right now working with a couple different tools to improve our attribution. Those tools look like hockey stack or green data, and they're able to do a great job of measuring the different touch points you have across your go to market, marketing and sale…”
Emily Boschwitz Jun 19, 2025 ▶ 9:45 Inside a Billion Dollar Company Using AI to Supercharge Marketing & Sales
SAASTR Opinion
Baer: Marketing mix modeling tools like HockeyStack and Alembic are game-changers
“I'm the most excited about marketing mix modeling from companies like HockeyStack and Alembic. That to me could be a game changer. Plus, I'm so tired of arguing about attribution. With the various spokes, this is, can plus up beyond attribution where you reall…”
Nicole Baer Nov 1, 2024 ▶ 21:29 The Top Marketing Strategies for AI-Driven Growth with the CMOs of Snowflake, LinkedIn, and Carta
TOP FOUNDERS Assertion Not checkable as stated
HockeyStack tracked $27,000 in monthly ARR to Hill's personal LinkedIn
“Like they did a report last month. They can show 27,000 in direct revenue impacted by Casey's LinkedIn. Just my LinkedIn. Nathan Latka: 27,000 what? Customers? Casey Hill: 27,000 in ARR impacted.”
Casey Hill Aug 27, 2024 ▶ 14:22 How ActiveCampaign hit $100m ARR on way to $300m

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