Nicole Baer

CMO, Carta · 1 appearance on the record.

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executiveoperatorinvestorLinkedIn ↗carta.com ↗

Nicole Baer leads global marketing, brand, demand generation, and communications as the CMO of private capital infrastructure and equity management platform Carta. She previously held executive marketing roles at Logitech, Zendesk, and Aon Hewitt, founded two marketing advisory practices, and serves as a limited partner in GTMfund.

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2 opinions · 1 insight · 1 disclosure · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.

What they said4 Episodes1

Everything Nicole Baer said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion

Baer: Marketing mix modeling tools like HockeyStack and Alembic are game-changers

“I'm the most excited about marketing mix modeling from companies like HockeyStack and Alembic. That to me could be a game changer. Plus, I'm so tired of arguing about attribution. With the various spokes, this is, can plus up beyond attribution where you reall…”

Nicole Baer Nov 1, 2024 ▶ 21:29 The Top Marketing Strategies for AI-Driven Growth with the CMOs of Snowflake, LinkedIn, and Carta

Insight

Baer: Over-focusing on bottom-of-funnel ABM is a trap for B2B marketers

“I really try to avoid the trap that many B to B marketers focus on, on being way too bottom of the funnel account based, and remember that we have to make sure we're covering the full funnel.”

Nicole Baer Nov 1, 2024 ▶ 25:24 The Top Marketing Strategies for AI-Driven Growth with the CMOs of Snowflake, LinkedIn, and Carta

Disclosure

Baer: Carta is pivoting to build ERP software for fund CFOs

“And we're making this strategic transition to creating software for the office of the fund CFO. We see fund CFOs for VC and for private equity as being incredibly underserved. They're still using Excel. They're still using single points of sale here with accou…”

Nicole Baer Nov 1, 2024 ▶ 7:55 The Top Marketing Strategies for AI-Driven Growth with the CMOs of Snowflake, LinkedIn, and Carta

Opinion

Baer: VC and PE fund CFOs are underserved and rely on Excel

“We see fund CFOs for VC and for private equity as being incredibly underserved. They're still using Excel. They're still using single points of sale here with accountants. They use other vendors that are primarily service forward as opposed to software forward…”

Nicole Baer Nov 1, 2024 ▶ 8:02 The Top Marketing Strategies for AI-Driven Growth with the CMOs of Snowflake, LinkedIn, and Carta

Appearances (1)

Episode	Date	Speaking time
The Top Marketing Strategies for AI-Driven Growth with the CMOs of Snowflake, LinkedIn, an	Nov 1, 2024	3m

Nicole Baer

Appearances (1)

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