Gobble

“Long term, we think about what is best for you to eat based on your genetics, your age, your background, your taste preferences, and we try to personalize food in the same way that Spotify has developed a fingerprint for music. We want to own that fingerprint …”

“We do all the prep work so that you can control the end result and cook in one pan in 10 minutes and have a fresh home-cooked meal for your family.”

“We rely so heavily on on user surveys, on past year behavior, and on watching how people evolve every single week to forecast exactly how much to procure of every single ingredient, and then to make the very best menus every single week, and especially for the…”

“I think a modern food company has to be a tech company.”

“The top selling items off our Thanksgiving menu are things like homemade biscuits and mashed potatoes. Even simple mashed potatoes above the sweet potato mash.”

“We actually have emergency you know, trucks ready for overnight shipments, a certain buffer amount of every single dish. We did, we've been doing this for long enough to where we know how much buffer to make and how many missed deliveries we expect on any one …”

“We go from all of our, all those biscuits and mashed potatoes to lots of salads and, you know, like shredded chicken or salmon and that kind of thing.”

“About 10% of our user base right now is vegetarian.”

“We can see more people caring about health and food transparency and where their food comes from and so I slowly see more people eating they want meat as a garnish on their food as opposed to a center of plate every single time, which I think is, is great and …”

“Gobble just started very organically by me solving the problem for myself and posting a Craigslist ad and asking, hey, can anyone make me home cooked food for eight dollars a plate?”

“There's this sort of grow as fast as possible without breaking your core metrics, without breaking your LTV to CAC ratio and your cash burn and runway.”

“First thing she did is took our Facebook dependency down by 50% and started planting the seeds into other channels that are growing such that we can genuinely turn knobs up and down.”

“Even when our economics were strong and our customer LTV was the best in the industry”

“I've been really conscious about the number of venture capitalists we work with, the amount of dilution we take, and expectations we set for ourselves, and avoiding any kind of tricky terms underneath the table, which I think other meal kit companies weren't a…”

“And the first version of Gobble was what we called peer-to-peer lasagna, and it was a marketplace similar to Airbnb, but for home cook to make food and deliver to everyday people”

“And by the end of the meeting, we had commitment and investment. And then he was messaging folks like Reed Hoffman, who then came in and other folks.”

“We're only serving 10 to 15% of the population by income, and I think there's a huge opportunity for the UberX of our industry to serve the mass market that actually needs this the most”

“We have our plan to reach the multi-billion dollar valuation and revenue levels in the next upcoming years with a number of these efforts, and we just recently closed a deal with Walmart”

“One of the first valuable innovations or features that we released into our product was the ability to accept promo codes, because attribution of your growth is extremely important from day one, or else I can't tell you what's working or not working.”

“When we went to raise Series A, the investors asked, how much of your money is from families, and the model you're pitching, and how much of your money is from catering, and from enterprise? And at that point, some 75% was from enterprise, because when you do …”

“In both my businesses, in the recruiting business and the chef business or the food business I have now I made initial sales without a website, and I proved our concept in the first three months before any other kind of funding.”

“Over those three and a half years of finding product market fit, our monthly burn was 40,000 dollars on average.”

“There was a time in 2013 when no one would invest in me, and I was running out of all of my money, and we had like one payroll in the bank. I think our bank was like 8000 dollars or something and that's when I did YC.”

“Now we've started, like, you know, doubling or tripling year on year, And so, if someone were to acquire us now, and we can't weather the storm of a bad meal kit market, I think we're, like, leaving billions on the table.”

“What I would suggest to an entrepreneur is that real entrepreneurship comes from diverse perspectives and from innovating at the edge of different industries. It's really hard just to get 10 homogenous engineers in a room and, like, make something incredible. …”

“Like, we raised 200 K on demo day.”

“I shut down that personalized dinner service, and we were doing maybe, like, one and a half to two million in ARR, but it wasn't going anywhere, and the food wasn't different enough”

“In the 50 to a hundred year vision, I actually want Gobble to be, let's call it the Disney of the home, and I, my thing with Gobble is about creating magical experiences at home that are easy and fit into this busy life for any kind of person”

“Gobble actually has an engineering team in India and in South Africa, and, like, we're just waiting for the visas. And it's been, some people have been waiting for, like, 14 months, and they're still working for us remotely.”

“In the early days, what I say for single founders is, you kind of have, like, if you're swimming in the ocean, it's kind of like a net buoy system, so you have to find, like, three or six people that are, like, those orange buoys, and you're swimming by yourse…”

“Last year for our Series B, I had a very difficult time raising money. Like, it all looks fantastic, and there's lots of news and videos, but it, like, took every ounce of my being. It was the hardest fundraising, and it's because Amazon acquired Whole Foods, …”

“We don't care if someone's in the trough of sorrow. That is our job to help you get out of the trough of sorrow. We've done it before. We'll continue to do it. There are ways out.”