Friends

“It's because, like, your friends might not be, like, your target first user. Like, there's real danger in getting such a biased signal. It could have been biased the other way, too. It could have been, like, they want to, like, support us, and so they use it. …”

“There's a lot of research that shows that people are happier if they live within a five-minute walk of their friends.”

“And I think that's the difference also between allies, those are people who want you to win, and friends, who are people that want you to stay with them, whatever level they're at.”

“The best place to start that is where you work, because when you go through hard things together with your friends, the bond solidifies, and so that's why I like building hard things in business, because I get to see who shows up.”

“I have like a rule. I generally, generally try not to do business with buddies because I'd rather have the relationship over like the outcome of what, whatever that is. So I actually prefer strangers because it's easier to like tell them I don't like what they…”

“The saving grace for me has always been, I only have hired my competent friends and competent friends do two things. One is they perform. So you don't have this, you're not just hiring a buddy because you're your buddy. You're hiring this person because they'r…”

“And it was still today the most terrifying job I've ever had of my life, because if you have the set phone number for friends, you're probably not someone who's super patient about who you're looking for.”

“And when you're building something and you want feedback, at best you ask your friends and your friends give you really Terrible positive advice. Cause they don't want to hurt your feelings.”