Flickr

company on 19 shows · 29 statements across 12 episodes · said 150 times in 69 episodes since 2016

How I Built This 43 20VC 18 Another Podcast 15 the a16z Podcast 13 Top Founders 12 Lenny's Podcast 8 the MAD Podcast 8 In Depth 6 Acquired 5 the Official SaaStr Podcast 5 Founders 4 My First Million 4 the Y Combinator Startup Podcast 3 All-In 2 Founder's Journal 1 the Knowledge Project 1 Latent Space 1 No Priors 1 Masters of Scale

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How I Built This 4320VC 18Another Podcast 15the a16z Podcast 13Top Founders 12the MAD Podcast 8Lenny's Podcast 8In Depth 610 more shows

2026 4 mentions in 3 episodes 1 per episode
2025 9 mentions in 7 episodes 1 per episode
2024 18 mentions in 11 episodes 2 per episode
2023 15 mentions in 9 episodes 2 per episode
2022 14 mentions in 9 episodes 2 per episode
2021 6 mentions in 5 episodes 1 per episode
2020 32 mentions in 9 episodes 4 per episode
2019 14 mentions in 8 episodes 2 per episode
2018 29 mentions in 2 episodes 15 per episode
2017 3 mentions in 3 episodes 1 per episode
2016 6 mentions in 3 episodes 2 per episode

every mention on every show, scene by scene, with the transcript →

29 statements about Flickr, every show

Butterfield: Cal Henderson and I are discussing what to do next
“Cal Henderson, who's the CTO of Slack, and who also, we worked together on Flickr, so have worked together now for 23 years, have been talking about what we want to do next if there is something.”
Stewart Butterfield Nov 20, 2025 ▶ 5:58 Mental models for building products people love ft. Stewart Butterfield
a16z Assertion Supported
Andreessen: Yahoo bought Flickr and Delicious for $25 million each
“Yahoo bought what was it? It was Flickr and Delicious. Did Yahoo buy them both? Yeah, exactly. And they were like twenty-five million dollar tickets each.”
Marc Andreessen Jun 2, 2025 ▶ 1:47 Marc Andreessen Reveals His Biggest Wins and Mistakes at a16z
FOUNDERS Assertion Supported
Stewart Butterfield: Early Flickr Engineers Spent Half Their Day on Infrastructure
“He said that about half the day was probably the same as it was for many of the people in the audience, scrambling to keep their technology platform one step ahead of the rapid growth of their business. They worked on scaling their databases, web servers, soft…”
David Senra Apr 8, 2024 ▶ 54:47 Working with Jeff Bezos
MASTERS OF SCALE Assertion Contradicted
Hoffman: Flickr introduced foundational web conventions like tagging and following
“They introduced conventions like tagging and following that are now deeply woven into the fabric of our online relationships.”
Reid Hoffman Nov 24, 2023 ▶ 12:23 Caterina Fake: Build a more human internet | Masters of Scale
MASTERS OF SCALE Assertion Supported
Fake: By Flickr's 2003 launch, most cameras were already inside mobile phones
“And if you look at when we started Flickr, we started it in 2003. More than 50% of all cameras were shipping with digital phones.”
Caterina Fake Nov 24, 2023 ▶ 13:07 Caterina Fake: Build a more human internet | Masters of Scale
MASTERS OF SCALE Assertion Not checkable as stated
Fake: Early Flickr's tiny team manually posted 50 times daily per person
“You know, in the very beginning of Flickr, each of us, you know, we're a team of five or six people, we're posting an average of 50 times a day in communication with our user base.”
Caterina Fake Nov 24, 2023 ▶ 14:34 Caterina Fake: Build a more human internet | Masters of Scale
Fake: Founder-modeled community behavior naturally scales from 500 to 500,000 users
“If you do that, and you do it well, it will carry through. And then 500 people will be behaving the same way, and then 5000 people will be behaving that same way, and then eventually 500,000 people will be behaving that same way.”
Caterina Fake Nov 24, 2023 ▶ 15:03 Caterina Fake: Build a more human internet | Masters of Scale
MASTERS OF SCALE Assertion Not checkable as stated
Fake: Early Flickr explicitly permitted bare midriffs despite alienating Muslim users
“You know, the Muslim community did not like the bare midriff photographs that were all over Flickr, and we had to make a decision, and we came down on the side of the bare midriff. We were like, the bare midriff is okay here, and that is a decision that we are…”
Caterina Fake Nov 24, 2023 ▶ 17:11 Caterina Fake: Build a more human internet | Masters of Scale
Fake: Social platforms are defined entirely by the behavior they tolerate
“One of the things that Heather Champ, who is a community manager, the first community manager on Flickr, one thing that she says repeatedly is that what you tolerate is what you are. So if you tolerate white supremacists on your platform, you are a platform fo…”
Caterina Fake Nov 24, 2023 ▶ 32:45 Caterina Fake: Build a more human internet | Masters of Scale
IN DEPTH Assertion Not checkable as stated
Elliott-McCrea: Capping Flickr's engineering team at 20 made it fragile
“Flickr was very famously a team of 20 people, and we never wanted to get larger than 20, which meant that once people started leaving, we didn't have a lot of resilience, and very quickly that organization got unhealthy.”
Kellan Elliott-McCrea Aug 17, 2023 ▶ 4:45 How to supercharge your engineering org | Kellan Elliott-McCrea (Adobe, Dropbox)
Y COMBINATOR Assertion Supported
Caldwell: Flickr started the tech trend of dropping vowels from names
“Remember Flickr started this where there was no E in it.”
Dalton Caldwell Jun 30, 2023 ▶ 3:50 Silicon Valley's Cargo Culting Problem · Y Combinator
Butterfield: Flickr was born from survival instinct, not grand vision
“It wasn't coming from a grand vision of what photos could be. All that stuff came later. There was no insight. It was just like, can we not go out of business?”
Stewart Butterfield Apr 28, 2023 ▶ 3:48 Slack's Stewart Butterfield: The Big Pivot
Butterfield: Games matter primarily as excuses for social interaction
“It's not games that are so interesting to me, it's play as an excuse to interact with people socially.”
Stewart Butterfield Apr 28, 2023 ▶ 9:20 Slack's Stewart Butterfield: The Big Pivot
MASTERS OF SCALE Assertion Supported
Butterfield: Yahoo acquired Flickr roughly 13 months after its February 2004 launch
“We launched in February 2004 and by March 2005, the acquisition by Yahoo had closed. Basically a year in market, and maybe 10 and a half months before we were in the middle of negotiations.”
Stewart Butterfield Apr 28, 2023 ▶ 17:56 Slack's Stewart Butterfield: The Big Pivot
HOW I BUILT THIS Assertion Supported
Mullenweg built a pre-Flickr photo website using open-source PHP script Gallery
“Well, I used some open source software called Gallery, and it was a PHP script that would allow pre-Flickr, pre-Facebook, pre-anything to post photos and have galleries online.”
Matt Mullenweg Mar 21, 2022 ▶ 8:42 WordPress & Automattic: Matt Mullenweg
20VC Disclosure
Sacca's first angel check was Photobucket, which sold for $330 million
“The very first one I did on my own was a company called PhotoBucket, which we ultimately sold for three hundred thirty million dollars, which sounded like all the money in the world at the time. You know, Flickr had sold for like 25 to thirty five million doll…”
Chris Sacca Oct 11, 2021 ▶ 4:20 20VC: Chris Sacca on Coming Out of Retirement To Unf**k The Planet with Lowercarbon, How Chris Evaluates His Relationship To Money Today, Why We Have Bred a Generation of Ass**** Kids, Do VCs Provide Any Real Value and The True Unfiltered Opinion on Faceb
20VC Assertion Supported
Butterfield: Flickr Pivoted from Failed Multiplayer Game Game NeverEnding
“Started another company called Ludicorp to build a web-based, massively multiplayer game called Game NeverEnding. That didn't work, but we made Flickr instead.”
Stewart Butterfield Nov 16, 2020 ▶ 3:35 20VC: Slack Founder Stewart Butterfield on Leadership Styles, Decision-Making, The 3 Levels of Wealth, IPOs vs Direct Listings & Why Effective Entrepreneurship is Like Parkour
20VC Assertion Supported
Butterfield: Slack Emerged from Failed Gaming Startup TinySpec
“Most of that original Flickr team got back together to start another company called TinySpec to build a web-based massively multiplayer game that didn't work, and then we ended up with Slack.”
Stewart Butterfield Nov 16, 2020 ▶ 3:44 20VC: Slack Founder Stewart Butterfield on Leadership Styles, Decision-Making, The 3 Levels of Wealth, IPOs vs Direct Listings & Why Effective Entrepreneurship is Like Parkour
SAASTR Assertion Contradicted
Butterfield: Flickr was acquired months before YouTube was founded
“Flickr was already acquired maybe, like, eight months or something like that before YouTube was even founded.”
Stewart Butterfield Apr 28, 2020 ▶ 1:55 Taking Care Of Your Team and Your Customers with Slack | SaaStr Software Community
Flickr was initially built to be sold for $1M to fund gaming
“And that thing ended up being Flickr, and I think when we started it, the intention was, we'll build this, and someone will buy it for, like, a million dollars, and then we can use that million dollars to finish the game.”
Stewart Butterfield Jul 30, 2018 ▶ 12:06 Slack & Flickr: Stewart Butterfield
HOW I BUILT THIS Assertion Not checkable as stated
Cal Henderson built Flickr's core architecture during his daily train commutes
“On the train to London every day, two hours in, two hours out, he wrote almost all of the guts of Flickr the way to upload the photos and to process them, to store them, display them.”
Stewart Butterfield Jul 30, 2018 ▶ 15:45 Slack & Flickr: Stewart Butterfield
HOW I BUILT THIS Assertion Not checkable as stated
Butterfield originally paid co-founder Cal Henderson via Amazon wishlist purchases
“The original payment he got was me buying stuff off his Amazon wishlist.”
Stewart Butterfield Jul 30, 2018 ▶ 15:57 Slack & Flickr: Stewart Butterfield
HOW I BUILT THIS Assertion Not checkable as stated
Butterfield initially lost a team vote to pivot to Flickr
“So we had this vote. I lost you know, or Flickr lost in game one, so that I had to call Eric on the side and, like, you know, do some, what I imagine happens in the Senate, some kind of, like, horse trading to convince him to change his vote. And that worked, …”
Stewart Butterfield Jul 30, 2018 ▶ 17:06 Slack & Flickr: Stewart Butterfield
HOW I BUILT THIS Assertion Supported
Google's early Blogger help docs explicitly recommended users host photos on Flickr
“Google had bought Blogger which was one of the early blogging programs, and they didn't have a way to host photos, so they put, you know, in their help materials online When people said, how do I upload photos? They said, use Flickr.”
Stewart Butterfield Jul 30, 2018 ▶ 18:15 Slack & Flickr: Stewart Butterfield
HOW I BUILT THIS Assertion Supported
Yahoo offered around $20 million to acquire Flickr in 2005
“It was around twenty million bucks.”
Stewart Butterfield Jul 30, 2018 ▶ 21:12 Slack & Flickr: Stewart Butterfield
Modern venture investors would unanimously advise against Flickr's early $20M acquisition
“I mean, like, a hundred percent of the time, they would give the opposite advice today.”
Stewart Butterfield Jul 30, 2018 ▶ 21:48 Slack & Flickr: Stewart Butterfield
HOW I BUILT THIS Assertion Partly supported
Flickr had just nine employees when acquired by 11,000-person Yahoo
“Well, at the time we were required, it was nine people. So Nine people being acquired by what at the time I think was like an 11 or 12,000 person company.”
Stewart Butterfield Jul 30, 2018 ▶ 24:01 Slack & Flickr: Stewart Butterfield
HOW I BUILT THIS Assertion Not checkable as stated
Getting approval for new Flickr servers at Yahoo took five weeks
“Now when we wanted to get more servers, we had to go to the hardware review committee, and you had to make an appointment, and you couldn't get an appointment for like five weeks.”
Stewart Butterfield Jul 30, 2018 ▶ 24:18 Slack & Flickr: Stewart Butterfield
Butterfield: Working with a spouse during an early startup is uniquely stressful
“It's pretty challenging to work with your spouse, especially in the early days of a startup, so this is going back many years now, when we first started working on Flickr, like, out of money, and it's not just the business is out of money, it's like, we're out…”
Stewart Butterfield Jul 30, 2018 ▶ 25:48 Slack & Flickr: Stewart Butterfield

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