Stewart Butterfield

Co-founder & Former CEO, Slack · 1 appearance on the record.

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Stewart Butterfield is the co-founder and former CEO of Slack. He also co-founded the photo-sharing platform Flickr.

13statements → 6claims → 1claims resolved → 3.92/5average certainty → 1.69/5average debate potential → 1said about them ↓

1 supported 0 partly supported 0 contradicted 5 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 4 insights · 3 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 1 is resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Stewart argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Butterfield: Yahoo acquired Flickr roughly 13 months after its February 2004 launch
“We launched in February 2004 and by March 2005, the acquisition by Yahoo had closed. Basically a year in market, and maybe 10 and a half months before we were in the middle of negotiations.”
Stewart Butterfield Apr 28, 2023 ▶ 17:56 Slack's Stewart Butterfield: The Big Pivot

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Stewart Butterfield on measured tape to publish a rate. This says nothing about how they speak.

Everything Stewart Butterfield said on Masters of Scale that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Butterfield: A CEO's Job Is Crafting a Story People Believe
“Because the job of a CEO is often just to come up with a story that enough people believe that you can make something happen in the world.”
Stewart Butterfield Apr 28, 2023 ▶ 22:09 Slack's Stewart Butterfield: The Big Pivot
Insight
Butterfield: Best software methodology is solving your own aggravating problems egolessly
“This, by the way, I think is the greatest software development methodology that's impossible to replicate, which is, don't think about what you're doing, have no ego, there's no speculation, there's no, I can imagine a user would want to spend the minimum numb…”
Stewart Butterfield Apr 28, 2023 ▶ 29:59 Slack's Stewart Butterfield: The Big Pivot
Assertion Not checkable as stated
Butterfield: Early Slack Relied on Internal Rather Than Cross-Company Network Effects
“So Slack was a really interesting product to scale in the early days, because it had very, very little network effect between companies, but a huge, like, binary, you know, hundred percent or just nothing inside of companies.”
Stewart Butterfield Apr 28, 2023 ▶ 34:04 Slack's Stewart Butterfield: The Big Pivot
Disclosure
Butterfield: Flickr was born from survival instinct, not grand vision
“It wasn't coming from a grand vision of what photos could be. All that stuff came later. There was no insight. It was just like, can we not go out of business?”
Stewart Butterfield Apr 28, 2023 ▶ 3:48 Slack's Stewart Butterfield: The Big Pivot
Insight
Butterfield: Games matter primarily as excuses for social interaction
“It's not games that are so interesting to me, it's play as an excuse to interact with people socially.”
Stewart Butterfield Apr 28, 2023 ▶ 9:20 Slack's Stewart Butterfield: The Big Pivot
Assertion Not checkable as stated
Butterfield: Glitch Investors and Co-Founders Wanted to Keep Going
“And that was a tough conversation with our board and our investors, because they actually wanted us to keep going. It was a tough conversation with the other co-founders who also wanted to keep going.”
Stewart Butterfield Apr 28, 2023 ▶ 22:46 Slack's Stewart Butterfield: The Big Pivot
Assertion Not checkable as stated
Butterfield: Tiny Speck Placed Every Single Laid-Off Employee into a Job
“And we ended up getting every single person a job.”
Stewart Butterfield Apr 28, 2023 ▶ 24:59 Slack's Stewart Butterfield: The Big Pivot
Assertion Not checkable as stated
Butterfield: Slack launched with the exact pricing and vision in its first deck
“It had the pricing that we went live with. It's exactly the product vision. It's exactly the way we marketed it. Like everything was preset and we didn't have to change it because I think we had three and a half years of practice and finding product market fit…”
Stewart Butterfield Apr 28, 2023 ▶ 30:49 Slack's Stewart Butterfield: The Big Pivot
Insight
Butterfield: Group-Wide Adoption Friction Converts Directly into High Product Retention
“The benefit of that, though, once you're able to break through, is once the group starts doing it, you, the, what was difficult about it becomes its benefit. It's very hard to get the group to change to anything else once they switch.”
Stewart Butterfield Apr 28, 2023 ▶ 33:52 Slack's Stewart Butterfield: The Big Pivot
Assertion Supported
Butterfield: Yahoo acquired Flickr roughly 13 months after its February 2004 launch
“We launched in February 2004 and by March 2005, the acquisition by Yahoo had closed. Basically a year in market, and maybe 10 and a half months before we were in the middle of negotiations.”
Stewart Butterfield Apr 28, 2023 ▶ 17:56 Slack's Stewart Butterfield: The Big Pivot
Assertion Not checkable as stated
Butterfield: 97% of Glitch Users Abandoned the Game Within Five Minutes
“It was incredibly powerful for the small minority of people for whom it worked. So they spent 20 hours a week playing, and they were very committed. It was a super tight community. But most people, like, you know, 97% who signed up would be out of there within…”
Stewart Butterfield Apr 28, 2023 ▶ 20:15 Slack's Stewart Butterfield: The Big Pivot
Disclosure
Butterfield: Tiny Speck had $5.5M left when pivoting away from Glitch
“We still had five and a half million dollars or something like that left in the bank. So we didn't have to shut down”
Stewart Butterfield Apr 28, 2023 ▶ 27:01 Slack's Stewart Butterfield: The Big Pivot
Disclosure
Butterfield: Ludicorp ran so low on money only one parent was paid
“We got to the point where the only person on the team who got paid was the one person on the team who had kids, and we needed some kind of Hail Mary.”
Stewart Butterfield Apr 28, 2023 ▶ 2:33 Slack's Stewart Butterfield: The Big Pivot

The other half of the tape: Stewart Butterfield's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Stewart Butterfield, by other people (1)

Assertion Supported
Hoffman: Glitch Raised $17.5M and Employed 45 People Over Four Years
“Four years of development, 45 employees, tens of thousands of players, 17 and a half million dollars raised.”
Reid Hoffman Apr 28, 2023 ▶ 20:00 Slack's Stewart Butterfield: The Big Pivot

Appearances (1)

EpisodeDateSpeaking time
Slack's Stewart Butterfield: The Big Pivot Apr 28, 2023 13m
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