Butterfield: 97% of Glitch Users Abandoned the Game Within Five Minutes
Stewart Butterfield · Slack's Stewart Butterfield: The Big Pivot · Apr 28, 2023 · at 20:15
Stewart Butterfield, co-founder of Flickr and Slack, discusses the failure of his online game Glitch to retain casual players despite high engagement from a small core base.
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“It was incredibly powerful for the small minority of people for whom it worked. So they spent 20 hours a week playing, and they were very committed. It was a super tight community. But most people, like, you know, 97% who signed up would be out of there within five minutes.”
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