FirstMark Capital

fund on 6 shows · 48 statements across 13 episodes · said 163 times in 94 episodes since 2013

the MAD Podcast 94 20VC 40 Capital Allocators 15 Big Technology 10 Top Founders 3 In Depth 1

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every mention on every show, scene by scene, with the transcript →

48 statements about FirstMark Capital, every show

Heitzman: Proprietary datasets enable vertical enterprise AI to win
“We had a company, Evolution IQ and Insurance, there's Harvey and Legal, there's Henry and Commercial Real Estate, and they all have, A very discreet and sometimes private data set that enables them to build a better model, enables them to deliver a better end …”
Rick Heitzman Oct 17, 2025 ▶ 3:01 Where Are The AI Startups? — With Rick Heitzmann
Heitzman: FirstMark sees no sustainable consumer AI startups, only ChatGPT wrappers
“So we've found sadly, that, you know, we haven't seen this wave of startups that we believe are sustainable. So there's actually been a handful of startups that are Wrappers on ChatGPT that are maybe a little bit better at travel. They might be a little bit be…”
Rick Heitzman Oct 17, 2025 ▶ 6:00 Where Are The AI Startups? — With Rick Heitzmann
Heitzman: AI will replace 80% of routine legal associate work
“Probably 80% of all legal work is, this is Rick, he needs a will. This is, you know, here is a first mark company that's going through a series A financing. Can you just reproduce documents given these are the founders, these are the issues, and here's the ter…”
Rick Heitzman Oct 17, 2025 ▶ 9:17 Where Are The AI Startups? — With Rick Heitzmann
BIG TECHNOLOGY Disclosure
Heitzman: FirstMark's largest single check was $200 million
“Two hundred million dollars.”
Rick Heitzman Oct 17, 2025 ▶ 25:18 Where Are The AI Startups? — With Rick Heitzmann
MAD Assertion Not checkable as stated
FirstMark survey: 82% of developers use AI to write code
“We've seen a 30 to 50% faster throughput. We've seen a 12% increase in PR merges. This is a really important compounding stat here on the bottom left, which is a 17% increase in the amount of time folks are spending on roadmap versus maintenance and keeping th…”
David Walsher Jul 3, 2025 ▶ 11:37 AI Engineering Revolution: Winners, Chaos & What’s Next | FirstMark
MAD Insight
Walsher: Direct marketing and distribution are now the primary startup moats
“In many ways it feels like we are at risk of being like a copycat world where you see some success online and then you go copy it the next day, but it feels like marketing and distribution and the ability to communicate directly one-to-one with your audience h…”
David Walsher Jul 3, 2025 ▶ 44:05 AI Engineering Revolution: Winners, Chaos & What’s Next | FirstMark
MAD Insight
Turck: AI-native startups hold more buyer credibility than larger incumbents
“You can be a one-year-old or two-year-old company and actually be a lot more credible than a five, seven, ten-year-old company, which may be 10 X, hundred X your size, but because you're part of that you know, platform shift and you're like AI native, people t…”
Matt Turck Jul 3, 2025 ▶ 44:33 AI Engineering Revolution: Winners, Chaos & What’s Next | FirstMark
MAD Insight
Walsher: Tech buyers value Cursor's opinion over $80B legacy software incumbents
“Most people will care, at least in our world, What the smartest buyer at Cursor thought about a given tool than what the smartest person at the, you know, eighty billion software business that IPO'd in, in 2012 might think.”
David Walsher Jul 3, 2025 ▶ 45:25 AI Engineering Revolution: Winners, Chaos & What’s Next | FirstMark
MAD Assertion Supported
Sierra quadrupled its valuation to $4.5B on $20M ARR
“Yes, current chairman of OpenAI as well which is more than quadrupling its valuation this year to four and a half billion. You know, on the other side of that equation is roughly twenty million of ARR.”
Aman Kabeer Nov 8, 2024 ▶ 11:11 Superintelligence, Bubbles And Big Bets: AI Investing in 2024 | Matt Turck & Aman Kabeer, FirstMark
MAD Assertion Not checkable as stated
Private AI startups hold a $40B valuation against under $100M revenue
“And basically the kind of end, end all of the chart kind of proves the point that you have, let's say, roughly forty billion dollars in valuation across a number of these names but less than a hundred million dollars of revenue.”
Aman Kabeer Nov 8, 2024 ▶ 12:16 Superintelligence, Bubbles And Big Bets: AI Investing in 2024 | Matt Turck & Aman Kabeer, FirstMark
MAD Prediction Not checkable as stated
Billions will likely be incinerated in the AI boom
“It's possible, perhaps likely, that this is going to be the same thing here, that the same thing is going to happen here, where, like, another few billion dollars are going to be incinerated in, in this moment.”
Matt Turck Nov 8, 2024 ▶ 31:02 Superintelligence, Bubbles And Big Bets: AI Investing in 2024 | Matt Turck & Aman Kabeer, FirstMark
MAD What-if
Sitting out the dot-com boom meant missing foundational tech companies
“And if you would have sat out then you would have, you know, maybe avoided a couple of busts, but you would have also missed on some of the most foundational companies of our lives.”
Aman Kabeer Nov 8, 2024 ▶ 31:33 Superintelligence, Bubbles And Big Bets: AI Investing in 2024 | Matt Turck & Aman Kabeer, FirstMark
MAD Disclosure
Customer service AI startup Ada shifted pricing to per-resolution billing
“And we saw, saw that in our portfolio with Ada, which is one of the leaders in AI chatbots for customer service, where, you know, not that long ago, they would sell on a per seat basis, and, you know, occasionally, you know, per conversation basis, sort of sel…”
Matt Turck Nov 8, 2024 ▶ 1:05:09 Superintelligence, Bubbles And Big Bets: AI Investing in 2024 | Matt Turck & Aman Kabeer, FirstMark
MAD Assertion Not checkable as stated
Turck says multiple $200M-$600M revenue software companies are waiting to IPO
“There's a whole range of companies that are somewhere between, call it, two hundred million NRR and five or six hundred million NRR that have been sitting on the sidelines waiting to go public.”
Matt Turck Apr 26, 2024 ▶ 7:18 Navigating the AI Landscape: A Survival Guide | 2024 MAD Landscape with Matt Turck and Aman Kabeer
MAD Disclosure
FirstMark favors AI application founders with direct model-level technical skills
“We certainly gravitate towards companies where founders can do both, but certainly have the technical chops for going directly into the model and doing, you know, fine tuning rag, customizing with the data, like all sorts of different things one can do at the …”
Matt Turck Apr 26, 2024 ▶ 42:12 Navigating the AI Landscape: A Survival Guide | 2024 MAD Landscape with Matt Turck and Aman Kabeer
MAD Assertion Supported
Emi Gal: Ezra raised $21M Series B co-led by FirstMark and Healthier Capital
“We announced last week that we raised twenty-one million co-led by Rick at FirstMark and Amir Dan Rubin from Healthier Capital.”
Emi Gal Mar 6, 2024 ▶ 2:04 AI is now revolutionizing early cancer detection | Emi Gal, CEO of Ezra
Heitzmann: Distressed investing is a knife fight over a shrinking pie
“At the same time, I realized distress was oftentimes a knife fight over a shrinking pie.”
Rick Heitzman Nov 13, 2023 ▶ 6:59 Rick Heitzmann – New York Venture Investing at FirstMark Capital (EP.350)
Geographic focus and capital efficiency enable new venture capital firms to launch
“So if you get involved in the earliest stages in capital efficient businesses that you know really well in a geography that you think you could have some leadership in, that's a fine enough point and a focused enough strategy that you're able to raise some mon…”
Rick Heitzman Nov 13, 2023 ▶ 19:59 Rick Heitzmann – New York Venture Investing at FirstMark Capital (EP.350)
Heitzmann: It is currently the best time ever to invest in NYC
“And it's probably been the best time to invest here that I've seen ever.”
Rick Heitzman Nov 13, 2023 ▶ 23:28 Rick Heitzmann – New York Venture Investing at FirstMark Capital (EP.350)
Heitzmann: Most products people label as AI are not actually AI
“Most of what people call AI we consider not AI.”
Rick Heitzman Nov 13, 2023 ▶ 27:32 Rick Heitzmann – New York Venture Investing at FirstMark Capital (EP.350)
FirstMark seeded Pinterest based on non-consensus mobile and social discovery theses
“Because we aligned with the way the entrepreneur was thinking, we decided to do a seed investment in Pinterest.”
Rick Heitzman Nov 13, 2023 ▶ 29:23 Rick Heitzmann – New York Venture Investing at FirstMark Capital (EP.350)
FirstMark backed Riot Games on a non-consensus games-as-a-service thesis
“So all three of those things were non-consensus and why we decided to do the first round of Riot Games.”
Rick Heitzman Nov 13, 2023 ▶ 30:33 Rick Heitzmann – New York Venture Investing at FirstMark Capital (EP.350)
Heitzmann: Extreme venture returns require executing on multiple non-consensus theses simultaneously
“If you're doing multiple non-consensus things and you're able to execute, that's how you create the Grand Slam home runs, the Shopify's, the Pinterest's, the Riot Games of the world.”
Rick Heitzman Nov 13, 2023 ▶ 31:33 Rick Heitzmann – New York Venture Investing at FirstMark Capital (EP.350)
CAPITAL ALLOCATORS Assertion Not checkable as stated
Heitzmann: Two-thirds of global unicorns have FirstMark Guild members
“So I think two thirds of all unicorns in the world have a member of the guild and most companies in New York, but there's companies in China and there's companies in Europe.”
Rick Heitzman Nov 13, 2023 ▶ 37:13 Rick Heitzmann – New York Venture Investing at FirstMark Capital (EP.350)
Heitzmann: VCs should treat pro-rata rights as options, not obligations
“We look at our pro rata as our option to fund. So we don't view it as an obligation and therefore There's a negative signaling around that or some obligation that we have that unfairly biases our opportunity fund.”
Rick Heitzman Nov 13, 2023 ▶ 43:35 Rick Heitzmann – New York Venture Investing at FirstMark Capital (EP.350)
Heitzmann: FirstMark has been generally unimpressed by recent consumer AI startups
“We're looking at some things in AI. We've been generally under impressed by some of those things recently.”
Rick Heitzman Nov 13, 2023 ▶ 50:05 Rick Heitzmann – New York Venture Investing at FirstMark Capital (EP.350)
CAPITAL ALLOCATORS Prediction Not checkable as stated
Heitzmann: Discord will remain a massive company in chat and community formation
“Discord, which we think is going to continue to be a very large company in chat and community formation, originally around games, but now much broader.”
Rick Heitzman Nov 13, 2023 ▶ 51:52 Rick Heitzmann – New York Venture Investing at FirstMark Capital (EP.350)
CAPITAL ALLOCATORS Assertion Partly supported
Riot Games brought League of Legends to market with just $6.7M
“Riot brought League of Legends, which again is a multi-billion dollar per year franchise today, to market with 6.7 million dollars of capital.”
Rick Heitzman Nov 13, 2023 ▶ 53:11 Rick Heitzmann – New York Venture Investing at FirstMark Capital (EP.350)
CAPITAL ALLOCATORS Prediction Held up
Heitzmann: Thousands of startups needing capital will fail by late 2024
“There's thousands of companies that are going to need capital between now and the end of 24. The investors at almost every stage have generally been hurt by the macroeconomic environment. The purse strings are pretty tight. But the amount of companies that may…”
Rick Heitzman Nov 13, 2023 ▶ 57:52 Rick Heitzmann – New York Venture Investing at FirstMark Capital (EP.350)
FirstMark told all portfolio companies to scrap 2022 budgets in January 2022
“In the fourth quarter of 21, we were budgeting for 22, with still a consensus in the broader market that the top three things that matter for your company in twenty-twenty-two were going to be growth, growth, and growth. And we went back in January of 22 acros…”
Rick Heitzman Nov 13, 2023 ▶ 59:32 Rick Heitzmann – New York Venture Investing at FirstMark Capital (EP.350)
Heitzmann: Media appearances and branding primarily accelerate founder and investor matching
“And it's really just a way not to increase a personal brand or a firm brand, but accelerate the matching process in this grand scheme of things.”
Rick Heitzman Nov 13, 2023 ▶ 1:04:54 Rick Heitzmann – New York Venture Investing at FirstMark Capital (EP.350)
Heitzmann: Admitting 'I don't know' disarms pushback and improves decision-making
“I find saying, I don't know, an incredibly empowering thing to say, very disarming, where if people want your opinion or trying to push you for something, just saying, I don't know, gives them no way to really push anymore, and also invites them into a convers…”
Rick Heitzman Nov 13, 2023 ▶ 1:07:53 Rick Heitzmann – New York Venture Investing at FirstMark Capital (EP.350)
MAD Assertion Supported
Turck: The initial 2012 Big Data Landscape included 139 companies
“And this was the first version back in 2012, a 139 companies, which felt like a lot of companies at the time.”
Matt Turck Mar 23, 2023 ▶ 1:07 The 2023 MAD (Machine Learning, Artificial Intelligence & Data) Landscape
MAD Assertion Supported
Turck: The 2023 MAD Landscape features 1,416 companies
“A lot more company, 1416.”
Matt Turck Mar 23, 2023 ▶ 1:21 The 2023 MAD (Machine Learning, Artificial Intelligence & Data) Landscape
MAD Prediction Not checkable as stated
Turck: Data startup M&A will mostly be private-on-private mergers
“That's going to be, in my opinion, some tokens is going to be a lot of like private on private kind of like merger to create You know, companies with a broader offering.”
Matt Turck Mar 23, 2023 ▶ 5:57 The 2023 MAD (Machine Learning, Artificial Intelligence & Data) Landscape
20VC Assertion Partly supported
Shopify raised its 2010 Series A at a $25M post-money valuation
“He was in our Series A, first market in our Series A back in, in 20, 20, 10. It was actually, it was a seven million Series A, I think on a twenty-five million dollar post valuation.”
Harley Finkelstein Mar 11, 2022 ▶ 9:54 Shopify President, Harley Finkelstein on What is Being a Good Husband | Full Interview · 20VC with Harry Stebbings
TOP FOUNDERS Disclosure
Toucan Toco Pitching Battery Ventures and FirstMark Capital for US Expansion
“Yeah, today we are in discussion with Battery, Battery Venture and First Mars Capital.”
Charles Miglietti Nov 29, 2020 ▶ 16:16 ToucanToco Raising Right Now $10m on $50m+ Pre with $5m in Revenue
20VC Insight
Overpaying 20-30% on seed valuations has minimal impact on fund returns
“If we're wrong by 20 or 30% on price in a seed in a series A company, it doesn't matter that much. If we're off by 50% on price, it does matter. And a hundred percent of price matters more.”
Rick Heitzmann Nov 11, 2019 ▶ 16:11 20VC: Firstmark's Rick Heitzmann on The Rise of Pre-Emptive Rounds, His Biggest Learnings From The Pinterest Board, 2 Things VCs Can Do To Prepare Their Companies For The Downturn and Why Now Is A Good Time to Be Contrarian and Invest In Consumer
20VC Insight
VC reserve capital should target winners rather than downside protection
“Although you want to reserve some for downside protection, those dollars aren't really as valuable as opposed to making sure that your true winners, you're able to put dollars behind.”
Rick Heitzmann Nov 11, 2019 ▶ 17:42 20VC: Firstmark's Rick Heitzmann on The Rise of Pre-Emptive Rounds, His Biggest Learnings From The Pinterest Board, 2 Things VCs Can Do To Prepare Their Companies For The Downturn and Why Now Is A Good Time to Be Contrarian and Invest In Consumer
20VC Disclosure
FirstMark re-evaluates portfolio board time allocation bi-annually
“So we go through, and my partners and I think about on a biannual basis, where are you spending your time on boards, and how do you prioritize your boards, and how do you prioritize the companies in the portfolio, and that's not a purely quantitative exercise.”
Rick Heitzmann Nov 11, 2019 ▶ 19:49 20VC: Firstmark's Rick Heitzmann on The Rise of Pre-Emptive Rounds, His Biggest Learnings From The Pinterest Board, 2 Things VCs Can Do To Prepare Their Companies For The Downturn and Why Now Is A Good Time to Be Contrarian and Invest In Consumer
20VC Disclosure
FirstMark Capital led the seed round for Pinterest
“We were excited to be the lead investor in the seed round for Pinterest.”
Rick Heitzmann Nov 11, 2019 ▶ 31:38 20VC: Firstmark's Rick Heitzmann on The Rise of Pre-Emptive Rounds, His Biggest Learnings From The Pinterest Board, 2 Things VCs Can Do To Prepare Their Companies For The Downturn and Why Now Is A Good Time to Be Contrarian and Invest In Consumer
20VC Assertion Supported
New York has become the second-largest venture capital market globally
“New York was not a venture leader. It's quickly become second biggest venture market in the world.”
Rick Heitzmann Nov 11, 2019 ▶ 39:16 20VC: Firstmark's Rick Heitzmann on The Rise of Pre-Emptive Rounds, His Biggest Learnings From The Pinterest Board, 2 Things VCs Can Do To Prepare Their Companies For The Downturn and Why Now Is A Good Time to Be Contrarian and Invest In Consumer
TOP FOUNDERS Disclosure
Jer: $5.7M of MarketFactory's $7M Series A came from angel investors
“Our entire series A was seven million, right? And 1.3 million is from a great venture partner first mark capital in New York. But the remainder of 5.7 is all from individuals.”
Darren Jer Jun 6, 2019 ▶ 15:58 1412 Passed $12m in ARR, Banks Use This API To Decrease Currency Risk
20VC Assertion Supported
Stebbings: x.ai has raised over $30M in venture capital
“And x.ai is now one of the best funded AI startups, having raised over thirty million dollars from our friends at Firstmark, and a big thanks to Matt Turt for making the intro, and the likes of DCM, Lira Hippo, Crunch Fund, SoftBank, and many more incredible i…”
Harry Stebbings Jun 24, 2016 ▶ 0:29 20VC: X.ai's Dennis Mortensen on Why There Is No Incumbency Advantage in Artificial Intelligence
20VC Insight
Turck: Big data culture applies to all companies, not just tech giants
“As every company is becoming a technology company there's an ever increasing amount of data that's available to them that can be analyzed. So there's an opportunity to develop a very powerful data-driven culture and be much smarter about one's business. And Th…”
Matt Turck May 30, 2016 ▶ 5:53 20VC: Is Big Data Still A Thing with Matt Turck, Managing Director at FirstMark Capital
20VC Assertion Not checkable as stated
Turck: Big data is entering its enterprise production phase in 2016
“I think that we actually just entering truly interesting part of big data. I think everything so far, and it's been years in the making, has been about the early stage of creation of tools, of creation of companies, startups, of experimentation, and we're just…”
Matt Turck May 30, 2016 ▶ 6:34 20VC: Is Big Data Still A Thing with Matt Turck, Managing Director at FirstMark Capital
20VC Disclosure
Turck paused new venture investments due to 2016 market environment concerns
“I haven't made investments in, in quite a while now, and that's you know, part of the reflection of broader concerns around the environment and finding the right opportunity, doing the right thing at the right price and all the things.”
Matt Turck May 30, 2016 ▶ 27:37 20VC: Is Big Data Still A Thing with Matt Turck, Managing Director at FirstMark Capital
20VC Disclosure
Turck: FirstMark invested in stealth New York enterprise AI startup Hyperscience
“The most recent investment I made, which is in semi-stealth, but, you know, coming out of stealth very, very in a matter of days now, is A company called Hyperscience which is based here in New York, and that does precisely AI for the enterprise”
Matt Turck May 30, 2016 ▶ 27:56 20VC: Is Big Data Still A Thing with Matt Turck, Managing Director at FirstMark Capital

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