Feastables

“And he might end up building a brand around that chocolate. Right. But it'll take years, and it'll take hundreds of millions of dollars, and it's not clear that it'll happen.”

“Three years ago when we did the first version of this event, Jimmy, AKA Mr. Beast had launched his chocolate brand feastables. And it was like, okay, selling chocolate to little kids. I had the opportunity to invest. I think I had a forty million dollar valuat…”

“I bought 10% at 40 mil.”

“I think it's a testament to how valuable audiences are that all the most valuable businesses that have been created are like the worst businesses. Chocolate bars, supplements merch, that kind of stuff. Like these are really bad businesses.”

“Feastables is going to have a way harder time without Mr. Beast than, you know if he built a bank, right? If the bank had hundreds of thousands of customers or whatever, Ostensibly he could go away from that and might make the business grow slow or whatever, b…”

“I think that people looked at Feastables, they looked at Prime, and they looked at Skims, and they're like, creator brand. And every creator's like, I need to do a creator brand. And every, like, former dropshipper's like, I just need a creator, and then we wi…”

“He's like, I only have three goals this year. Grow the channel, get big and sell chocolate. Those are the three things he's doing.”

“When I had a chance to invest in this thing, like at the earlier rounds and I was like chocolate company, like that's, I don't know why, why chocolate?”

“Going to do hundreds of millions in chocolate sales this year”

“I would bet that he's going to sell that chocolate brand for Six billion dollars. That's my guess. I think that's what's gonna, I think if we fast forward the news three years from now you know, Mr. B sells the majority stake or in the chocolate business for a…”

“Well the beauty is we don't have, like, essentially don't have to do marketing.”

“At the moment you don't make that much from ad revenue. So to do these big multimillion dollar videos, it's just not really possible, which is why doing things like Feastables and other products to generate revenue on the back end is why We're able to do that,…”

“We started selling dark chocolate, which 65% of kids in America don't even like, so that was kind of dumb, but I didn't know any better.”

“And this bot eliminated 96% of customer inbound inquiries. And you know, the customer service stack went from like, 14 to two at the time.”

“Businesses that are built with the Mr. Beast of the world, where Feastables is doing, you know, A million dollars a month in just Walmart businesses like that.”

“So that right there in a year might be a billion dollar brand alone.”

“The Feastables, the chocolates or whatever that Mr. Beast has done, when they originally told me about that, I was like, oh God, that's an awful business. Who eats like a whole chocolate bar anyway? And now it's like a hundred million dollar company, which is …”

“Mr. Beast is, in my opinion, singular. Like, it's, he's not, you can't, there's not going to be more of him, but you can look at some of the stuff he's doing with, oh, Feastables is interesting”

“You know, I invested in Feastables, which is Mr. Beast's chocolate brand.”

“And I think the whole thesis is that they'll go from chocolate into literally becoming, you know, the next Hershey, like hold co of candy.”