MrBeast: Creator ad revenue alone cannot fund multimillion-dollar YouTube videos
Jimmy Donaldson · All-In Summit: MrBeast on his journey, business model, and the future · Sep 19, 2023 · at 13:21
Jimmy Donaldson (MrBeast) speaks at the All-In Summit about creator monetization and why his channel launched consumer products like Feastables.
“At the moment you don't make that much from ad revenue. So to do these big multimillion dollar videos, it's just not really possible, which is why doing things like Feastables and other products to generate revenue on the back end is why We're able to do that, and other people aren't, because it's like, you know, if you get, even if you get a hundred million views on a video, the RPM's five dollars, it's only 500 grand, you know what I mean?”
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