ExactTarget
company on 4 shows · 7 statements across 4 episodes · said 51 times in 19 episodes since 2016
20VC 30 
Top Founders 11 
the Official SaaStr Podcast 9 
the Neon Show 1
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20VC 30Top Founders 11the Official SaaStr Podcast 9the Neon Show 1
2025 12 mentions in 3 episodes 4 per episode
- Mike Maples: Three Frameworks to Evaluate Startups and Founders | E1242 · 20VC with Harry Stebbings
- HubSpot Co-Founder Brian Halligan on How to Hire Great VPs and How M&A Really Works
- Ola, Flipkart & Swiggy use This $800 Million Software to Send Notifications | Raviteja, MoEngage
- every mention in 2025, scene by scene →
2024 3 mentions in 2 episodes 2 per episode
2022 1 mention in 1 episode
2021 2 mentions in 1 episode
2020 2 mentions in 2 episodes 1 per episode
2018 4 mentions in 4 episodes 1 per episode
- 1223 Just $1m Raised and $1m+ in MRR as Formstack Grows in Indianapolis
- 1047 Rokt CEO: Why We Acquired CalReply for $15m on $1-2m in ARR
- 1007 How Outbound.io Grew to $30k MRR Before Exiting to ZenDesk
- 977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+
- every mention in 2018, scene by scene →
2017 3 mentions in 2 episodes 2 per episode
2016 24 mentions in 4 episodes 6 per episode
- 20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha
- 20VC: Why Market Is More Important Than Team, The 4 Key Roles of A Board Member & Why Founders Get Market Sizing So Wrong with Rory O'Driscoll, Founding Partner @ Scale Venture Partners
- He's 36 Year Old SaaS Dad of 2, Gets 8+ Hours of Sleep, Business Did $640k in 2015, EP 312: Dave Nevogt
- 20VC: The Best Determinant Of Product Market Fit & Why Prior Experience Is Not Required For Founder Success with Neeraj Agrawal, General Partner @ Battery Ventures
- every mention in 2016, scene by scene →
every mention on every show, scene by scene, with the transcript →
7 statements about ExactTarget, every show
Halligan: Salesforce Buying ExactTarget Slowed HubSpot's Growth
“Salesforce went from being like our best friend to, we, they were a formidable competitor in the part of the software space. It slowed our growth down.”
Marc Benioff offered $95M for iContact before walking away in 2009
“In 2009, Marc Benioff reached out to us and he said, I wanna buy your company. We're gonna buy, pay you ninety-five million. I said, that sounds good, let's do it. He strung us along for a few months finally ended up buying ExactTarget a few years later. Walke…”
Weisberg: Marketing automation must shift from lists to product-action triggers
“People need to move from lists to actions so that you're, Sending a message at the right time in the customer life cycle.”
Salesforce acquired ExactTarget in July 2013 with 2,000 global employees
“And then in July of 2013, we were acquired by Salesforce. That was incredible. That was a rich moment of achievement and satisfaction. We had about 2000 employees all over the world at the time”
Dorsey: Salesforce operated at a faster pace than ExactTarget
“We felt like we operated at a fast pace at ExactTarget, and the pace at Salesforce was even faster”
ExactTarget scaled accounts from $2,000 to $10M+ on a single codebase
“You know, back in our day at ExactTarget, we were able to sell to small businesses, often two, three, four, 5000 per year, and then we're able to sell to very large enterprises. Some of our accounts were north of ten million dollars a year, and it was essentia…”
Dorsey: ExactTarget struck out with every VC before Bob Compton invested
“Bob was our first investor and exact target. Served as chairman for the first seven or eight years of our company's life. And he was the one angel investor with a great software and VC background that believed in us when literally nobody else did Harry. So we …”