e Commerce Platform
topic on 4 shows · 6 statements across 5 episodes
the Neon Show 
WTF is with Nikhil Kamath 
Top Founders 
20VC
6 statements about e Commerce Platform, every show
Narayanan: Ideal 0-20 crore revenue mix is 80% marketplaces, 20% D2C
“I think from the zero to 20 crores, if you can keep an 80 20%, where 80% is e-commerce platforms, and 20% is DTC, it's a great mix. Because then you have enough consumer data, but you also have reach, right, that you can actually get to.”
Gill: OZiva's D2C site drove 40% to 50% of its early sales
“We've been very strong digital first, right, for the first five years of our journey as well, and where the distribution was happening mainly through our own platform, which was contributing around 40 to 45 or 50% of our sales, right, and the rest was coming f…”
Gill: 90% of OZiva's marketplace buyers searched for branded keywords
“Was that even if people are buying on the e-commerce platforms, they were searching for, say, 90% of them were searching for Oziva branded keyword, right? So people are looking up, looking for Oziva Herbalance, Oziva Protein, right?”
Casalena: Selling capabilities were Squarespace's most requested feature for a decade
“The ability to sell things on Squarespace has been the most requested feature for a decade. We started investing in our e-commerce platform. That's basically physical goods, digital goods, eight years ago.”
Top new e-commerce platforms will expand by aggregating outside brands
“And I expect that the ones that have the strongest leadership and the strongest platforms and the most leverageable way of delighting the customer and delivering that experience will benefit from bringing other offerings onto their platform.”