Narayanan: Ideal 0-20 crore revenue mix is 80% marketplaces, 20% D2C
Ananth Narayanan · Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath · Oct 7, 2023 · at 1:25:52
Ananth Narayanan, founder of Mensa Brands, shares his playbook for early-stage brand building during a panel discussion with Nikhil Kamath and Kishore Biyani.
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“I think from the zero to 20 crores, if you can keep an 80 20%, where 80% is e-commerce platforms, and 20% is DTC, it's a great mix. Because then you have enough consumer data, but you also have reach, right, that you can actually get to.”
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