Narayanan: ONDC adds value to brands but will not replace platforms
Ananth Narayanan · Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath · Oct 7, 2023 · at 3:04:43
Ananth Narayanan analyzes whether the Open Network for Digital Commerce (ONDC) threatens dominant e-commerce platforms in India.
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“I do think ONDC can add value to brands. I'm not sure there are replacement to platforms.”
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