e-commerce platform
also referred to as: e-commerce platforms
2 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Apr 18, 2022 by Aarti Gill · across every show →
Everything said about e-commerce platform, oldest first
Apr 18, 2022
Gill: 90% of OZiva's marketplace buyers searched for branded keywords
“Was that even if people are buying on the e-commerce platforms, they were searching for, say, 90% of them were searching for Oziva branded keyword, right? So people are looking up, looking for Oziva Herbalance, Oziva Protein, right?”
Apr 18, 2022
Gill: OZiva's D2C site drove 40% to 50% of its early sales
“We've been very strong digital first, right, for the first five years of our journey as well, and where the distribution was happening mainly through our own platform, which was contributing around 40 to 45 or 50% of our sales, right, and the rest was coming f…”