e Commerce Brands
topic on 4 shows · 6 statements across 6 episodes
We Live to Build 
My First Million 
Top Founders 
20VC
6 statements about e Commerce Brands, every show
Saleem Renoui: E-commerce brands under $5M revenue manage expenses poorly
“In general, so if you talk about brands that are doing five million and above, or let's say five million to ten million, they are okay at managing their expenses because they've gotten to that stage. Anything over ten million, it really depends on the operator…”
King: Wealthy early adopters make the most effective evangelists for new products
“Instead of trying to sell to the base, which is probably your late majority, if you're looking at the innovation adoption curve, you know, crossing the chasm, or your even early majority, the majority, the biggest part of the bell curve, It is just asinine. It…”
Puri: The 260 Sample Sale pop-up model can scale across other verticals
“I think this could be done many times over. I think like a aspiring hustler could do this
By vertical. So you could go get a bunch of health and wellness and fitness brands or beauty brands and be like, Hey, beauty brands, send us your products and we're gonna…”
Puri rejects selling his e-commerce brand for $30M, targeting $100M
“No, I think it can get to, I think it gets a hundred and like, I think we should just go all the way.”
Romanow: Major e-commerce brands spend 70% to 90% of capital on CAC
“You look at the big e-commerce brands, they were spending 70, 80, 90% of their dollars on customer acquisition.”