Saleem Renoui: E-commerce brands under $5M revenue manage expenses poorly
Saleem Renoui · Picking the Hardest Business Model on Earth Has a Backdoor Exit · Apr 29, 2025 · at 20:26
Saleem Renoui is the CEO of Sell Abroad. He explains how financial expense management differs across revenue tiers in e-commerce.
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“In general, so if you talk about brands that are doing five million and above, or let's say five million to ten million, they are okay at managing their expenses because they've gotten to that stage. Anything over ten million, it really depends on the operator. I've always seen it that it's hit or miss. Some operators are very, very good, and then some operators are running like a 15% OPEX which is very bad. I mean, e-commerce, you should be sub eight percent at all times, but anything under five million, it's usually very bad”
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