Alex Lieberman details his personal startup studio of four active companies
“When you look at what I'm doing right now, which is I have this personal startup studio. I have four companies. I have Storyarb. I have Growth Pair. I have distro. I have 10 X. They're all totally different businesses, different business models required differ…”
Top product thinkers cultivate fresh eyes to spot hidden user friction
“The best product thinkers I know look at an experience for the 1000th
Time as if it's their first.
They do this sort of psychological jujitsu to create quote unquote fresh eyes every single time they dive into a product.
I haven't quite figured it out, but it …”
Alex Lieberman pitches his new AI startup Distro as 'Canva for content'
“The vision for Distro is to be Canva for content.
It's your
AI content co
pilot that helps you with every part of the content journey from thinking of content ideas, to creating content, to editing content, scheduling and distributing content, to seeing how co…”
Lieberman says his AI startup Distro aims to be 'Canva for content'
“The long-term view of Distro is we want to be Canva for content. We want to be the AI-powered end-to-end content platform that helps you with every step of the content journey.”
Lieberman's Distro co-founder is building the startup on nights and weekends
“My co-founder from distro is working full time at a company right now. He's just been building distro on nights and weekends.”
Alex Lieberman is raising a $1.1 million funding round for Distro
“We're raising 1.1 million dollars for the company.”
Lieberman plans to raise Distro's round from one VC and angels
“You know, approach to this round will be raising from one VC who's open to the idea of us being totally free to choose what our path is, then raising the rest of the round from angels.”
Lieberman: Content software companies almost completely ignore ideation
“Lots of content software companies do a lot of work in kind of the creation, refinement, distribution, and insights part of the journey. Almost no one focuses on ideation.”
Lieberman: Distro reached 2,000 signups and $660 MRR in six weeks
“We've had 10,000 people come to the website, 2000 signups, 660 dollars in monthly recurring revenue, 20% of people are doing repeat sessions”
Lieberman: Distro's thesis is building an AI-native OS for internet creators
“So for our whole thesis, which is we want to build the end-to-end operating system for Internet creators globally, and ideation is our wedge into that, but we want this whole business to sit on a foundation of AI and truly be an AI native content platform.”
Lieberman announces Distro, an AI content tool to drive StoryArb leads
“For the last few months, I've been working with a technical partner who has the world's greatest name for a developer. His name is Dev. And Dev and I have been building Distro, which is the first AI content strategist. My goal with Distro has been to build the…”
Lieberman: Content workflows should only involve human experts where strictly necessary
“Basically, the vision is to make high quality content creation as low friction as humanly possible, which in my humble opinion means keeping the expert in the equation, but only in the steps of the content supply chain that are absolutely necessary.”
Lieberman reveals Distro generated 1,014 signups and 5 paid users post-launch
“I posted once about distro on X and LinkedIn, and here are the following stats as of, let's call it five days post launch. Across the two posts, I had 200,000 impressions. Two percent of those impressions converted into visitors to site, or 4130 unique people.…”
Lieberman: A top engineer with AI could rebuild Distro in a weekend
“A cracked engineer with AI can probably rebuild Distro in a day or a weekend.”
Lieberman: AI products must win on speed, taste, distribution, and data
“My theory is that to win with a product like distro, we will need to win with speed, taste, distribution, and data.”
Lieberman targets 5,000 free and 150 paid Distro accounts in 30 days
“Our goal is to five X in the next 30 days with 5000 free distro accounts and get to a 150 paid customers.”
Lieberman: Distro's long-term vision is to become the Cursor for content
“Our long-term vision for distro is to create cursor for content”
Schmidt: Sharing only key signals in distributed training yields equivalent model learning
“We know that like what we, what needs to be communicated between these things, the two, the different nodes are just these few key pieces of information. And that is necessary. That is a necessary condition or rather a sufficient condition To get the equivalen…”
Nous Research has trained DisTrO models up to 7 billion parameters
“We've gone up through seven B now, like seven B models.”
DisTrO's performance advantage over AdamW widens as models scale up
“What we have seen empirically is that as we make it bigger, the differential between distro and MW actually gets wider.”
Nous Research replicates DisTrO training results using Allen AI's OLMo framework
“And we've re-implemented now a third time in their framework, and we're able to reproduce their training run exactly, and then did it again with Distro, got the exact same results we got with Natron and stuff.”
Schmidt: Decentralized training will force NVIDIA to redesign chips around VRAM ratios
“What might happen sooner would be a redesign of the types of chips that NVIDIA or someone would make. Okay, under this model, we can dedicate more VRAM versus, there's like this question of how much VRAM versus how much processing power is on a die, and that, …”
Schmidt: Consumer gaming GPUs will become the sweet spot for distributed training
“Because you're able to distribute it so wide, I think the gaming GPU angle is really going to be like the sweet spot. If, as long as there's continued to be sort of like higher end gaming GPUs, and those are on comparison with the high end training GPUs, even …”
Schmidt: Decentralized training of 400B parameter AI models is solvable by 2025
“I think it still is, it would still be, you know, like a next year sort of environment thing that we would have to do. There are some scaling problems, or not scaling problems, but technical things about how you shard the model, because at that point you get t…”
DisTrO trains multiple models in a bounded search space instead of full synchronization
“So with distro, what we found is that rather than bringing everyone back home and averaging it back together, what you want to do is give each of those little nodes that are searching for the lowest point in the lost landscape, the freedom to move around. And …”
Schmidt: DisTrO will eliminate data centers' InfiniBand dependency before edge AI dominates
“I think there's, you know, immediately coming out. What you'll see is the ability for even centralized actors who might have multiple data centers to now, like just use them in a more efficient way. Like just have N equals two, you know, like anything. And eac…”
Ingram: Spending a year building Distro's initial product would have killed it
“In the first few months we started building product, within, I don't know, six weeks or so, we learned that what we had already built needed to be deleted. What if we had built that for a year? We would be done. We would have already missed the boat.”
Ingram: Traditional dev shops create lack of control and team misalignment
“And so but you know, that comes with a lot of disadvantages, like, you know, a lot, lack of control. You don't know you're hiring. They're not, you know, they're not like in your team infrastructure. They don't really understand the purpose of the products the…”
Ingram: Distro requires no long-term agreements for hiring developers
“Once you make a hire that hires placed through distro, we don't have any like long-term agreements just to use your agreement.”
Ingram: Distro is tracking just under $2 million in annualized run rate
“So we just, we're just a hair under two million of error currently.”
Ingram: Distro has 25 to 26 active developers placed
“So we are 25 or so, 25 or 26.”
Distro books full developer salaries as its own top-line revenue
“That would be top line. So that's the full marketplace charge. So like the full salaries and everything. So the way we recognize revenues, we take the whole thing in.”
Ingram: Distro is targeting a $3M fundraise while profitable
“So we think that three will get us to where we need to go. We can definitely take a smaller number because, you know, a little bit more context, we're profitable right now.”
Ingram: Distro nets $15k to $20k in monthly profit
“So we'll net, you know, 15 to 20,000 a month right now.”
Ingram personally invested about $250,000 into Distro
“So about two 50 is what I said.”
Startups prioritize timezone over cost, shifting remote engineering to South America
“What we found is that it wasn't a money thing. Though they're saving money, they were really concerned about, you know, Just getting the right team members with the right experience and time zones. So we're finding that most of our customers right now are, and…”
Ingram: Job ads attract weaker engineers; top talent must be actively recruited
“The problem is, is that only the less qualified people are applying. The really qualified people are happy where they are. They're being recruited.”
Ingram: Distro has had zero platform circumvention from clients or developers
“So all VCs I've talked to, even some customers that have asked us, well, you know, like circumvention is your biggest problem, right? Well, we haven't had that happen yet.”