Direct Mail
topic on 3 shows · 7 statements across 7 episodes
My First Million 
the Official SaaStr Podcast 
Top Founders
7 statements about Direct Mail, every show
Parr: Personalized direct mail was one of Hampton's top marketing channels
“And it's taken about six or seven months in order to get the ROI data on this, but it was one of our best marketing channels where we, like, made this super customized GIFs.”
Robertson: Handwritten direct mail achieves a 300% higher open rate
“You get a 300% better open rate to a thank you note or to a handwritten note than you actually do to something that isn't handwritten when you send something in the mail.”
Olive: Stay Busy uses direct mail for its go-to-market strategy
“The way that we're bringing it to market is we're doing a lot of direct mail, which is a little bit non-traditional for SAS.”
Srinivasan: Sending physical direct mail to buyers' homes is highly effective
“Talking about throwing old marketing playbooks out of the window, direct mail is actually very effective. Strangely enough. Direct mail. Like sending mail to people's homes.”
Legacy banks take up to 16 weeks to execute direct mail campaigns
“Meaning that if a bank like US bank wanted to turn around a direct mailer, it would take them sometimes up to 12 to 16 weeks to actually get this out in the mail.”
Medina: Direct mail before sales calls has incredible impact
“Direct mail. Yeah. So sending you something. Ahead of the call. Sending you something ahead of the email. It has incredible ability to move the needle.”