Legacy banks take up to 16 weeks to execute direct mail campaigns
Michael McCarthy · Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns · Jul 9, 2020 · at 6:07
Inkit CEO Michael McCarthy describes legacy direct mail friction and why automated infrastructure was needed.
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“Meaning that if a bank like US bank wanted to turn around a direct mailer, it would take them sometimes up to 12 to 16 weeks to actually get this out in the mail.”
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