Michael McCarthy

Founder & CEO, Inkit · 1 appearance on the record.

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Michael McCarthy co-founded Inkit, a document generation and file intelligence platform that originally launched as a direct mail automation platform. Prior to Inkit, he worked in finance and investment banking at Piper Jaffray and U.S. Bank.

15statements → 11claims → 1claims resolved → 4.27/5average certainty → 1.33/5average debate potential →

0 supported 0 partly supported 1 contradicted 10 not checkable as stated how the 11 claims stand · each chip opens the sources

1 prediction · 10 assertions · 4 disclosures · every statement was checked. The prediction and assertions are the 11 claims: statements the public record can support or contradict. 1 is resolved, and 10 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Michael argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted

Inkit CTO Abram Isla helped build early Python frameworks for Reddit

“So Abram and Aaron helped build some of the very first open source Python frameworks that actually ended up being used to build Reddit.”

Michael McCarthy Jul 9, 2020 ▶ 5:23 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Michael McCarthy on measured tape to publish a rate. This says nothing about how they speak.

What they said15 Episodes1

Everything Michael McCarthy said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Inkit expects sales reps to close $400,000 in first-year ARR

“Correct. Right now we have a lot of, we have a lot of those types of clients just coming in inbound. So it's pretty, it's, It, it'd be pretty tough not to hit, you know, those types of types of quotas that we've laid out already.”

Michael McCarthy Jul 9, 2020 ▶ 10:48 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns

Assertion Not checkable as stated

Inkit averages around $100,000 in annual contract value

“We're right around that like a hundred K clip range.”

Michael McCarthy Jul 9, 2020 ▶ 14:46 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns

Prediction Not checkable as stated

Inkit aims to hit a $5 million ARR run rate in 2021

“I mean, we think we can definitely do it next year. We've got a couple big ones in the pipeline right now that are certainly able to get us there quickly.”

Michael McCarthy Jul 9, 2020 ▶ 15:53 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns

Disclosure

Inkit operates as a cash-flow neutral business as of July 2020

“We're neutral. We're pretty much neutral as far as things from how we're sitting at the moment.”

Michael McCarthy Jul 9, 2020 ▶ 18:56 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns

Assertion Not checkable as stated

Inkit experienced zero gross revenue churn over the past 12 months

“We've had no churn. So we're actually, our customers are buying more from us than they were.”

Michael McCarthy Jul 9, 2020 ▶ 20:23 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns

Assertion Not checkable as stated

Pure SaaS fees drive 50 to 80 percent of Inkit's total revenue

“I'd say less than 80, but definitely more than 50. So it's a hybrid of the two. It's definitely SAS is definitely a big component of it.”

Michael McCarthy Jul 9, 2020 ▶ 4:33 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns

Assertion Contradicted

Inkit CTO Abram Isla helped build early Python frameworks for Reddit

“So Abram and Aaron helped build some of the very first open source Python frameworks that actually ended up being used to build Reddit.”

Michael McCarthy Jul 9, 2020 ▶ 5:23 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns

Disclosure

Minneapolis-based Inkit pays sales reps Silicon Valley and NYC baseline compensation

“So this is a two big inputs we have is one, we have a baseline compensation and a baseline comp is we actually pay very similar to like what a sales rep would make in Silicon Valley or New York city.”

Michael McCarthy Jul 9, 2020 ▶ 9:27 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns

Assertion Not checkable as stated

Inkit serves over 100 paying customers and offers no free tier

“Yeah, we don't, we, we're really not, we don't do free from a business side. So we have, you know, a hundred plus customers, and customers come from a wide variety of industries.”

Michael McCarthy Jul 9, 2020 ▶ 13:26 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns

Assertion Not checkable as stated

Inkit has surpassed a $1 million annual recurring revenue run rate

“We're already, yeah, well past that.”

Michael McCarthy Jul 9, 2020 ▶ 15:40 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns

Assertion Not checkable as stated

Inkit is growing year-over-year revenue by more than 300 percent

“I mean, we're definitely more than tripling.”

Michael McCarthy Jul 9, 2020 ▶ 16:35 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns

Disclosure

Inkit has raised less than $1 million in outside capital

“We've definitely raised less than a million.”

Michael McCarthy Jul 9, 2020 ▶ 18:25 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns

Assertion Not checkable as stated

Inkit achieves over 50 percent year-over-year revenue expansion from existing customers

“Very, very high expansion. So we're north of 50% on expansion side.”

Michael McCarthy Jul 9, 2020 ▶ 20:46 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns

Assertion Not checkable as stated

Inkit's annual contract value to customer acquisition cost ratio exceeds 3:1

“I mean, from what we've heard, typically like metrics are three to one is like good. We're way more than three to one.”

Michael McCarthy Jul 9, 2020 ▶ 21:42 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns

Assertion Not checkable as stated

Legacy banks take up to 16 weeks to execute direct mail campaigns

“Meaning that if a bank like US bank wanted to turn around a direct mailer, it would take them sometimes up to 12 to 16 weeks to actually get this out in the mail.”

Michael McCarthy Jul 9, 2020 ▶ 6:07 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns

Appearances (1)

Episode	Date	Speaking time
Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns	Jul 9, 2020	12m

Michael McCarthy

The record, in short

Their most notable contradicted claim

How they sound: not measured why? →

Appearances (1)

Turn any episode into a week of clips.