Disclosure certainty 4/5 debate potential 1/5

Minneapolis-based Inkit pays sales reps Silicon Valley and NYC baseline compensation

Michael McCarthy · Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns · Jul 9, 2020 · at 9:27

Michael McCarthy, CEO of Inkit, discusses sales compensation structures and talent acquisition with Nathan Latka.

0:00 / 0:11exact quote · 11.6s
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“So this is a two big inputs we have is one, we have a baseline compensation and a baseline comp is we actually pay very similar to like what a sales rep would make in Silicon Valley or New York city.”

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More from Michael McCarthy

Disclosure
Inkit expects sales reps to close $400,000 in first-year ARR
“Correct. Right now we have a lot of, we have a lot of those types of clients just coming in inbound. So it's pretty, it's, It, it'd be pretty tough not to hit, you know, those types of types of quotas that we've laid out already.”
Michael McCarthy Jul 9, 2020 ▶ 10:48 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns
Assertion Not checkable as stated
Inkit averages around $100,000 in annual contract value
“We're right around that like a hundred K clip range.”
Michael McCarthy Jul 9, 2020 ▶ 14:46 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns
Prediction Not checkable as stated
Inkit aims to hit a $5 million ARR run rate in 2021
“I mean, we think we can definitely do it next year. We've got a couple big ones in the pipeline right now that are certainly able to get us there quickly.”
Michael McCarthy Jul 9, 2020 ▶ 15:53 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns
Disclosure
Inkit operates as a cash-flow neutral business as of July 2020
“We're neutral. We're pretty much neutral as far as things from how we're sitting at the moment.”
Michael McCarthy Jul 9, 2020 ▶ 18:56 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns
Assertion Not checkable as stated
Inkit experienced zero gross revenue churn over the past 12 months
“We've had no churn. So we're actually, our customers are buying more from us than they were.”
Michael McCarthy Jul 9, 2020 ▶ 20:23 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns
Assertion Not checkable as stated
Pure SaaS fees drive 50 to 80 percent of Inkit's total revenue
“I'd say less than 80, but definitely more than 50. So it's a hybrid of the two. It's definitely SAS is definitely a big component of it.”
Michael McCarthy Jul 9, 2020 ▶ 4:33 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns
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