Disclosure certainty 4/5 debate potential 2/5

Inkit expects sales reps to close $400,000 in first-year ARR

Michael McCarthy · Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns · Jul 9, 2020 · at 10:48

Michael McCarthy, CEO of Inkit, discusses first-year sales rep quota expectations and inbound deal flow with Nathan Latka.

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“Correct. Right now we have a lot of, we have a lot of those types of clients just coming in inbound. So it's pretty, it's, It, it'd be pretty tough not to hit, you know, those types of types of quotas that we've laid out already.”

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More from Michael McCarthy

Assertion Not checkable as stated
Inkit averages around $100,000 in annual contract value
“We're right around that like a hundred K clip range.”
Michael McCarthy Jul 9, 2020 ▶ 14:46 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns
Prediction Not checkable as stated
Inkit aims to hit a $5 million ARR run rate in 2021
“I mean, we think we can definitely do it next year. We've got a couple big ones in the pipeline right now that are certainly able to get us there quickly.”
Michael McCarthy Jul 9, 2020 ▶ 15:53 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns
Disclosure
Inkit operates as a cash-flow neutral business as of July 2020
“We're neutral. We're pretty much neutral as far as things from how we're sitting at the moment.”
Michael McCarthy Jul 9, 2020 ▶ 18:56 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns
Assertion Not checkable as stated
Inkit experienced zero gross revenue churn over the past 12 months
“We've had no churn. So we're actually, our customers are buying more from us than they were.”
Michael McCarthy Jul 9, 2020 ▶ 20:23 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns
Assertion Not checkable as stated
Pure SaaS fees drive 50 to 80 percent of Inkit's total revenue
“I'd say less than 80, but definitely more than 50. So it's a hybrid of the two. It's definitely SAS is definitely a big component of it.”
Michael McCarthy Jul 9, 2020 ▶ 4:33 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns
Assertion Contradicted
Inkit CTO Abram Isla helped build early Python frameworks for Reddit
“So Abram and Aaron helped build some of the very first open source Python frameworks that actually ended up being used to build Reddit.”
Michael McCarthy Jul 9, 2020 ▶ 5:23 Inkit Breaks 100 Customers, $1m in Revenue Helping Companies With Direct Mail Campaigns
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