Digital
topic on 5 shows · 6 statements across 6 episodes
Innovators & Investors 
the Neon Show 
the Startup Ideas Podcast 
Top Founders 
the a16z Podcast
6 statements about Digital, every show
Digital staff make up under 9 percent of Carrier iCar users
“And the beauty is in that digital is not even like eight, nine percent.”
Isenberg: Infinite AI Content Will Shift Consumer Value to Physical In-Person Experiences
“When digital is infinite and AI generated scarcity shifts to physical presence with other humans.”
Reckitt Allocates 28% of Its Overall Advertising Budget to Digital Media
“I can comfortably today say that I'm not in Havas, neither is Rekit with Havas as well, but today Rekit spends about 28% of their overall budget on digital.”
Gill: Digital tests creative concepts while scaled TV delivers cheaper reach
“I think the digital gives you a good way to experiment on your creative cons. And then if you think that it's working well, then you can actually take it to a much larger kind of a reach, right? And I think TV on a large scale turns out to be much cheaper way …”
Bonnie Crater: Digital channels are Full Circle Insights' lowest marketing expense
“We don't spend, we don't that's actually our lowest marketing expense is is digital right now.”
Evans: Digital disruption first enhances legacy products before fully replacing them
“And this is something that you see quite often as digital impinges upon old-fashioned industries, that it's first of all digital makes the old product better, and then all of a sudden it creates a new product that kills the old product entirely.”