Gill: Digital tests creative concepts while scaled TV delivers cheaper reach
Aarti Gill · Building A 180 CRORE Women Nutrition Brand! ft. Aarti Gill, Co-Founder, OZiva · Apr 18, 2022 · at 43:46
Aarti Gill, co-founder of OZiva, breaks down the strategic media framework her company uses to test and scale brand campaigns across channels.
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“I think the digital gives you a good way to experiment on your creative cons. And then if you think that it's working well, then you can actually take it to a much larger kind of a reach, right? And I think TV on a large scale turns out to be much cheaper way to actually reach out to the consumers, right?”
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