Gill: Scaled adult nutrition brands see max two repeat boxes yearly
Aarti Gill · Building A 180 CRORE Women Nutrition Brand! ft. Aarti Gill, Co-Founder, OZiva · Apr 18, 2022 · at 32:23
Aarti Gill explains why repeat purchase rates in Indian adult nutrition are low compared to older demographics.
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“I think the age group between, I would say, 25 to 45 or 50, right? Where, which is where the retentions are not that great. Right. Where say even scaled up brands have seen maximum two boxes in an year being picked up.”
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