Gill: D2C websites and retail should be treated simply as fulfillment channels
Aarti Gill · Building A 180 CRORE Women Nutrition Brand! ft. Aarti Gill, Co-Founder, OZiva · Apr 18, 2022 · at 10:47
Aarti Gill, co-founder of OZiva, explains her mental model for omni-channel distribution strategy across digital and offline touchpoints.
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“Even today, I look at my own D to C as a fulfillment channel, e-commerce as a fulfillment channel, and also a chemist as a fulfillment channel. If a person wants a chemist, he can buy it from there. If they buy it from Amazon or Flipkart, the product should be available there, right? I think the purpose of going omni channel or always looking at that was, That, you know, that you should be basically solving for what consumers are asking for.”
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